15 May 2025

Lipstick

Luvcat

AWAL Recordings

WE SAY

With the Great Escape kicking off fully today, we highly recommend you catch another of our Ones To Watch 2025 artists: Luvcat. From Liverpool’s backstreets to impromptu Parisian adventures, Luvcat has made quite a name for herself with her tales of escapism, lust and vaudevillian drama. Her gothic noir alternative sound – think Nick Cave’s brooding murder ballads meets Kate Bush’s dramatic flair and the dark romanticism of The Cure - has seen Luvcat tipped for great things by Spotify, Amazon Music, Rolling Stone, NME, Clash, Notion, Billboard, Independent, Wonderland, DIY and Dork, to name just a few. With over 25m streams to date for her first five singles - including her recent release ‘Lipstick’ that featured heavily across DSPs new releases last Friday, Luvcat has become one of the breakout names of the year. Radio support has come from across Radio 1 (Future Pop, Indie Show, Sian Eleri), 6 Music (Chris Hawkins, Craig Charles, Steve Lamacq), BBC Merseyside and Radio X (X-Posure playlist). Having sold out her UK and EU headline tours in February and April this year, Luvcat will play two shows at The Great Escape. Tonight you can catch her performing at Chalk at 7.15pm and then tomorrow (Friday) at AWAL's Great Escape showcase at Komedia Basement at 9.30pm. After this, Luvcat will play 25 festivals in 20 countries this summer, including Glastonbury, Pukkelpop, Lowlands, Primavera Al Ciutat, and Rock en Seine. With theatrical storytelling, gothic grandeur, and electrifying live shows, Luvcat is more than an artist to watch—she’s one to catch live.

CONTACTS

Label: Evey Ong, AWAL Recordings
A&R: Will Hunt, AWAL Recordings
National Radio: Steve Stone, Kill Your Darlings PR
Regional Radio: Jessica Hall, RadioActive
Press & Online: Ruth Drake, Jodie LuckieEmily Connick, Toast PR
Regional Press: Rob Kerford, Sonic PR
Live: Ben Coles, CAA
Management: Ben Carey & Fred Lane Fox, Gum Management
Photo Credit: Barnaby Fairley


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