09 Feb 2011

Parade
Louder

Asylum

WE SAY

Parade's debut single since signing to Asylum is also the soundtrack to a big new Rimmel London TV ad which starts later this month. Managed by John Giddings at Solo Music Agency, they recently supported Shakira on the UK leg of her tour and are supporting Alexandra Burke on her 28-date UK tour. Louder is the impressively-produced single from their as yet untitled debut album, which follows in the spring. A co-write by a collaboration of production duoThe Fairground (Jay Sean, Alesha Dixon) and 2010 Grammy Award Song of the Year winner Thaddis ‘Kuk’ Harrell (Single Ladies, Umbrella), Louder should make enough noise at radio and music TV, where plays are already racking up nicely as a VIP track on The Box and 4Music. Watch the video, directed by Emil Nava (director of Jessie J's Price Tag video and several hit videos for Tinchy Stryder).

CONTACTS

Nikki Fabel, Atlantic -  +44 (0)20 7938 5599
Press: Rich Dawes, Dawbell  - +44 (0)20 7484 5292

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