Plain White Ts - Hey There Delilah
First featured: July 30 2007
Result: Hit in September 2007.
Another track which seemed like an unstoppable radio hit when we heard it at the end of 2006 (writing about it in our weekly magazine), its re-release sparked the radio interest we (and EMI) had hoped for. As it was being added to radio up to nine weeks upfront, it was another smash to feature early on in the campaign.