This warm, atmospheric and anthemic number is from Nottingham singer-songwriter and 2021’s BBC Radio 1 Live Lounge Introducing talent search finalist Jerub. Born in Nigeria before moving to Nottingham aged 10, Jerub grew up surrounded by gospel artists such as Kirk Franklin and Donnie McClurkin before discovering pop, soul and acoustic acts, including Chance The Rapper, Ed Sheeran and Jon Bellion in his teenage years. This amalgamation of influences formed Jerub’s fondness for unearthing genuine emotion in his music and a style that’s deeply moving. Now signed to independent record label Elevate Music, Jerub’s momentum is continuing to build and has received tastemaker support from Notion, Fred Perry Subculture, Equate and more, plus consistent radio plays on BBC Introducing. Jerub’s music has also been synced to Love Island on three occasions in 2022 and featured in Amazon Prime’s Christmas movie Your Christmas or Mine? Taken from his forthcoming EP Finding My Feet, the track featured on new release programming and editorial playlists at Apple Music and would be perfect for uplifting contextual playlists and plays on Radio 1, 1Xtra and 6 Music. On the live front, he is currently supporting Rhodes on tour and will play EartH Theatre in London on 27 February. For fans of soul, pop and gospel.
Label: Kim Revie & Rachael Bee, Elevate Music
Publishing: self published
National Radio: Luke Gray, Your Army
Regional Radio: Jo Hart, Hart Media
Digital: Lauren Powell, iluvlive
Press: Liberty Spinks, fleur publicity
TV: Pippa Evers, Dawbell
Distribution: James Cattermole, Absolute Label Services/Utopia
Live: Jess Kinn, One Fiinix Live
Management: Thando Zulu, Zulu Music
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