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In tune. Informed. Indispensable.

Why Would You (Go)

Artist: Jodie Nicholson
Label: Self-release
Impact date: Out now
ROTD featured date: Tuesday 17 August 2021

We say

Last year, we highlighted emerging North East artist Jodie Nicholson in our Compass column and as a RotD with the brilliant single Move. That track quickly became a tastemaker favourite with playlist support at 6 Music and plays across Radio 1 and BBC Introducing. Further tastemaker praise for her has come from Spotify, BBC Radio 1, BBC Radio 2, BBC Introducing, Amazing Radio, American Songwriter, Mahogany, AlexRainBird, Sofar Sounds and Indie Shuffle, to name but a few. Supported by PRS Foundation’s Women Make Music Award and Sentric’s ‘Academy’ Fund, Jodie will be dropping her Tim Bran (London Grammar, Aurora, Rae Morris) produced EP Can’t Escape The Feeling this Friday (20 August). Why Would You (Go) is the infectiously upbeat and heart-wrenching lead single. Its pensive lyrics blend effortlessly with the tracks aching keys, mellow electronics and thoughtful atmospherics to create a single screaming out to be featured on mood playlists and synced to Love Island or a Netflix Teen Drama. It’s absolutely gorgeous and deserves your listen. Once again, Jodie has created something sonically rich and warm for us to delve into and enjoy. Watch the accompanying video directed by Elizabeth Evans here. For fans of Lucy Rose, Daughter, Warpaint and Laura Marling.   


National Radio: Hugo Simpson, Evil Twin PR
Live: Matt Hanner, Runway Artists
Management: Henry Carden, Quiet Crown

Submit your music

We are always looking for future hits and stars - signed and unsigned. To submit music for consideration please send an email with a link to one track and some info to Kevin Marston.

Unfortunately we can't respond personally to all submissions, but we do listen to everything.

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