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HERO aka Rich

Artist: James Deacon
Label: Bad Future
Impact date: Out Now
ROTD featured date: Tuesday 7 January 2020

We say

Just before the festive season truly kicked in last month South African multi-instrumentalist James Deacon dropped this impressive alternative pop banger. Exploring the age-old idea that you can choose your friends but you can’t choose your family, HERO aka Rich is a frank and intimate track about the bonds of brotherhood, backed by a slickly-produced, banging beat that’s peppered by a blues-rooted guitar line. The single follows the release of his debut EP The Calling, featuring previous RotD’s Not Givin’ Up and Mamma, that has seen the 22 year old singer-songwriter gain playlist inclusions across Apple Music and Spotify, online features with the likes of Clash, Indie Shuffle, Earmilk, and Born Music, plus a sync with HBO too. At home in his native South Africa, the track has received extensive plays across major stations 5FM and 94.7, plus playlist support from Apple Music. Unfortunately, no news yet on when he is to play his first show in London, but for those of you attending MusExpo in LA later this year, you can catch him performing there.  


Label: Peter GalanakisPaul Gala & Mia Van Wyk, Bad Future
Publishing: Andy Colognoli, Musica Publishing
Live Bookings/Radio/Promotion: Melissa Conradie (South Africa)
Online: Lorraine Long, Longevity PR

Submit your music

We are always looking for future hits and stars - signed and unsigned. To submit music for consideration please send an email with a link to one track and some info to Kevin Marston.

Unfortunately we can't respond personally to all submissions, but we do listen to everything.

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