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What If

Artist: Berg
Label: Independent via AWAL
Impact date: Out now
ROTD featured date: Thursday 5 September 2019

We say

Let's share something rather special here and give you an early heads-up on Berg, a Swedish-American singer-songwriter based in London. A classically trained pianist who moved to London from Stockholm after a family tragedy, Alexandra Berglöf aka Berg began writing and performing her fantasy lead pop songs as a coping mechanism. Released yesterday, What If is her beautifully wistful and melancholic debut release about potential lost love. Produced by Faris Badwan from The Horrors at Church Studios and also Lynchmob Studios during the recording of a collection of songs called Fake Love, the track recently premiered on Atwood Magazine and has picked up early plays from Amazing Radio. Next week, she will drop the video for the single, which is the first of a two-part video following the same characters that was funded through a Kickstarter campaign. With its cinematic feel and lush, ethereal production, What If is perfect for any wistful romantic sync opportunities in films or TV and of course, any mellow or sad contextual playlists. A starry-eyed gem for fans of Lana Del Rey and one to watch.


Label: AWAL
Publishing: Sentric
Press: UK PR - Adam Nicol, Mada Music/Swedish PR - Liza Berthelsen, Border Music
Live: Adam Nicol, Mada Music

Submit your music

We are always looking for future hits and stars - signed and unsigned. To submit music for consideration please send an email with a link to one track and some info to Kevin Marston.

Unfortunately we can't respond personally to all submissions, but we do listen to everything.

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