Premiered this morning (November 5) on Nick Grimshaw’s Radio 1 Breakfast Show and featuring Grimmy’s X Factor judging panel mate Rita Ora on vocals, Sigma are on an roll. Having just completed their second UK tour this year, this song was a London Roundhouse show highlight last weekend, when Rita joined them to perform it. The boys collaborated again with songwriters TMS and Wayne Hector (the winning team behind their 2014 No.1 smash Changing with Paloma Faith) and it’s Track Of The Day at Radio 1. Their album Life drops on December 4 featuring collaborations with Ella Eyre, Ella Henderson, Diztortion, Maverick Sabre, Paloma, Labrinth, Jacob Banks, Jetta, Bartoven, Majestic, Doctor, Nicole Jackson, and Ina Wroldsen. Capital Xtra are the first to add this song to their playlist, they performed at the Kiss Haunted House event at Wembley, are now on Capital's Jingle Bell Ball line-up, and have a ton of promo coming up with regional radio plus a few surprise TV appearances too. Rita has never sounded better than she does here. This could be their best to date.
Label: Tim Condran, 3Beat Productions Ltd
Publishing: Steve Sasse, BMG
National Radio: John Brogan, JB Plugging, +44 (0)7894 456 051
Regional Radio: Steve Tandy, Cop Media, +44 (0)20 3176 4746
Specialist Radio: Matchstick, Concrete Music
TV: Helen Jones, Chilli PR, +44 (0)20 7462 2946
Online & Press: Matt Learmouth, Alchemy PR, +44 (0)20 8996 1520
Club: Tom Currie, Your Army, +44 (0)20 8964 6700 / Mark Loverush, Power, +44 (0)20 8932 3030 / Tracey Webb, Power, +44 (0)20 8932 3030 / Niven Govinden, Soulfood, +44 (0)20 8987 2460
Live: Obi Asika, Echo Location
Management: Josh Brandon, Insanity Group
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