Underwear Goes Inside The Pants

We say

When we last featured this track in May, we said it was a difficult track to break because of its subject matter. It seems that the intriguing mix of arresting social commentary with emotive vocal is winning fans in all the right places. Strong Radio 1 support has come from Jo Whiley amongst others. Tom Robinson on 6Music has also added support, making it his Record of the Week. The video, which makes this whole project irresistible, is already playlisted at QTV and MTV2 has just added it. Whenever this gets played, the audience reactions are huge. With a few more radio and TV stations sticking their neck out, this could be this years Sunscreen song. It was a big hit in Australia, and for the UK, Jo Whiley is right; it is a possible future no 1. JF

Contact

Simon King, UMTV - + 44 (0)20 7471 5000