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04 Jul 2025
Who You Kidding
Beks
Beks (Independent via Metropolitan Groove Merchants)
WE SAY
Following a sold-out Camden Assembly show, a Mighty Hoopla buzz set and tour support for Madelline, rising electro-pop artist Beks drops her debut EP ‘Hard Gloss’ today, alongside the pulsing new single, ‘Who You Kidding’. Written and recorded with producer PALMR, and finished with mixing by Tim Rowkins (Rina Sawayama, Lady Gaga) and mastering by Robin Schmidt (Charli XCX), the EP sees Beks deliver a collection of club-inspired pop that is as empowering as it is personal. Channelling early Kylie Minogue with the attitude of Kim Petras, ‘Who You Kidding’ is a glossy, synth-driven empowerment anthem that is sure to get you moving this Friday. Tracks from the EP have received amazing support on streaming platforms, with additions to editorial playlists on Spotify, Apple Music, Amazon Music, Deezer, and SoundCloud. Additionally, the EP release also sees Beks feature on a SoundCloud London Billboard. A regular on the Pride circuit, Beks plays W Hotel London (Sounds Queer London Pride) tonight, ahead of Cologne Pride (20 July) and Amsterdam Pride (2 August). With ‘Hard Gloss’, Beks makes a bold and infectious statement of intent.
CONTACTS
Label: Beks, Independent
Distributor: Jess Trefil, Metropolitan Groove Merchants
Publishing: Ben Pierpoint, Wise Music Global
Streaming: Ian Greaves + Matt Allard, SOAP Music
Press & Online: Kat Bawden, Dedikated PR
Management: Damien Platt, Palms Management
Photo Credit: Zac Bayly
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