Youtube Shorts partners with Wireless Festival as lead digital short form content partner
22 June 2022 - Press release-
Lil Baby, Mahalia and Central Cee invite fans to show their Wireless Fit, Squad or Moves to win VIP passes and a meet & greet.
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Fans can create YouTube Shorts at the Shorts Stop, live and direct from Wireless.
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Follow #Wireless on YouTube Shorts for exclusive behind the scenes content.
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First of its kind partnership for Wireless Festival and YouTube Shorts
Today YouTube Shorts announces its partnership with Go Puff Delivers Wireless Festival (1 -3 July, 8 - 10 July 2022) as Lead Digital Partner - Short Form Video. In what will be the first partnership of its kind, YouTube Shorts - the short-form video platform with 1.5 billion logged-in monthly users - will be supercharging the fan experience before, during and after the festival, giving people a chance to win VIP access and a meet and greet withLil Baby, Mahalia or Central Cee, as well as tickets to next year's event.
From this week, Lil Baby, Mahalia and Central Cee will be setting challenges to fans of #Wireless to be in with a chance of winning VIP tickets and a meet & greet on-site. To enter, fans simply need to create a YouTube Short showing their Fit, Moves or Squad and tag it #Wireless.
While at the festival, Wireless-goers attending all three editions (Finsbury Park, Crystal Palace and Birmingham) will be able to drop by the Shorts Stop, where they will be able to create Shorts live and direct from the festival in a bespoke YouTube Shorts build, within which there will be three specially designed booths - one for Lil Baby, Mahalia and Central Cee respectively. The Shorts Stop will give fans a chance to step into their world and be in with a chance of upgrading to VIP on the day.
Post-event, fans will be able to share their best moments from the festival on YouTube Shorts and tag it #Wireless for a chance to win tickets to next year’s festival. The competition will close on 30th July 2022.
Those not able to make it to the festival will be able to follow YouTube creators in real time as they capture all the not-to-be-missed, unfiltered moments from the festival, while Chewkz, UnknownVlogs and Wunmi Bello will be hosting interviews and more from backstage.
Sheniece Charway, YouTube Music Artist Relations Manager said: “Wireless is a seminal moment in the Black British music calendar so we are excited to be partnering with them to bring artists and fans closer than ever before. YouTube Shorts is the perfect medium for expression at a festival, giving fans the chance to show themselves living their best lives at Wireless, and we can't wait to see a new fan-driven side to the festival.”
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