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YMU Group Appoint Anna Gregorek as Commercial Director

International artist management company YMU Group has appointed Anna Gregorek to the position of Commercial Director.

Based in London Anna, whose appointment is effective immediately,  will report directly to Iain Watt, Managing Director of the company’s UK music division .

Anna has joined YMU Group from Warner Music Group, where she held the position of partnerships Director, UK and International, with key responsibility for driving innovation for all artists’ brand campaigns nationally and internationally. Representing artists across all of the company’s frontline labels she led the strategy for lifestyle partnership marketing executing culturally relevant campaigns for brands including Nike, Puma, Adidas, Reebok, G-Shock,  Xbox & Bacardi for artists including Dua Lipa, Charli XCX, Gorillaz and Rudimental among others.

Anna has also previously held senior brand marketing positions at Red Bull, Dr Martens and EMI.

In her new role at YMU Group Anna will be responsible for all commercial opportunities across the YM&U Music roster, which includes developing long-term strategic plans for all artists, with a focus on brand partnerships, licensed ranges, ambassador campaigns, corporate events and merchandise.

Founded in 1984, YMU Group (formerly JGG) is the leading management company for clients in sport, music and entertainment. With offices in LA, London, Washington, New York and Manchester the company is committed to providing emotionally and financially intelligent career advice to elite clients across the world. Tailored to individual client's needs YMU Group provides the skills and experience to offer a depth of knowledge to maximise opportunities and sustain long-term career goals. Artists represented by YMU Group include Years & Years, Clean Bandit, Take That, Steve Aoki, Mika, Kurupt FM, Rejjie Snow, Don Diablo, Friendly Fires, Danny Howard, Bree Runway and JNR Williams among others. 

Iain Watt said, “Anna’s appointment is key to delivering stronger brand and commercial opportunities and a better depth of service for our clients.  She will be a key part of our senior management team helping us grow the commercial team and the business as a whole.  We are delighted to be working with her.”

Anna Gregorek said, “YMU Group is an impressive management company, which represents an incredible roster of talent and I am truly excited to be part of their brilliant music division. They have a clear global vision and a true passion for helping artists develop their careers and maximise all opportunities. I am very much looking forward to leading and setting up the YMU Music commercial department, where I will be working with each artist individually on creating and developing bespoke strategic partnership plans for them both in the UK and internationally.”

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