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X-Ray Touring partners with Paradigm Talent Agency and Yucaipa to become part of powerful global music agency consortium



X-ray Touring, the international live music touring agency that represents such wellknown global artists as Coldplay, Chance the Rapper, Robbie Williams, Eminem, Blur, Stereophonics, Volbeat, Gorillaz, Pixies, Green Day and Linkin Park, is extending its influence through a newly formed joint venture partnership with the Paradigm Talent Agency and Yucaipa.

The deal creates synergies with pre-existing live music partners and provides X-ray artists access to new opportunities in branding, endorsements, digital content development and distribution, and other media. Paradigm expands its extensive list of acts represented on a global basis, and the alliance creates an unprecedented scale in the global live music space.

"X-ray has a fantastic worldwide roster," says Sam Gores, Chairman and CEO of Paradigm Talent Agency. "We've wanted this partnership for quite some time and are thrilled to grow our company while working in partnership with Steve Strange, Ian Huffam, Scott Thomas, Martin Horne and Jeff Craft to offer more creative and business opportunities to X-ray's artists."

The X-ray directors commented "we're delighted to find in Paradigm partners that share our ethos of complete commitment to the artist, providing them with every possible advantage in all aspects of their career. We look forward with great enthusiasm to collaborating with Paradigm and Yucaipa on this next stage of X-ray's global development."

Paradigm continues to have a successful partnership with London-based CODA Agency, which in turn has recently formed an affiliation with U.K. full-service talent agency Independent Talent Group (ITG), a Yucaipa partner, both of whom look forward to working with X-ray.

Ron Burkle from Yucaipa says, "We are thrilled to be in business with Paradigm in the UK. The synergies with X-ray, ITG and CODA creates Europe's most comprehensive agency offering as well as a fund to invest in live entertainment assets in the UK and Europe."

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