WMA announces expansion of UK & European Publicity, Social and Marketing Divisions

03 July 2025 - Press release

Andy Saiker appointed as Head of PR, Social & Marketing (UK & Europe)

Global digital marketing and creative agency, WMA are delighted to announce the appointment of Andy Saiker as Head of PR, Social and Marketing (UK & Europe), effective immediately. Andy will oversee the existing PR and Social teams working closely with the current heads of the divisions as well as expanding WMA’s Global Marketing operation in the UK and Europe.

Andy joins the team with broad and extensive creative experience and will be an integral part of WMA’s growth as it continues to expand globally. WMA and WMA Studios work with some of the biggest brands and talent including Netflix, Amazon Music, Live Nation, Disney, Sony Music, Universal, ADIDAS, RAYE, Doja Cat, Elton John, Rita Ora, Lenny Kravitz, Mark Ronson and more. WMA are specialists in fostering unique and meaningful relationships between talent and audiences – consistently resulting in remarkable, award-winning campaigns.

Andy is a much-loved and well-respected figurehead in the industry, starting his career at Warner Music, where he worked on marketing campaigns for the likes of Ed Sheeran, Dua Lipa, Coldplay, Muse, Paramore and Bruno Mars. Andy was heavily involved in ideating, developing and strategically executing across their biggest releases for over a decade and was an integral member of The Firepit (Warner Music’s production company and creative content agency). From there, he moved to BMG Production Music, driving new business development with ITV Studios, Netflix and Fremantle. Andy joins WMA from his most recent role at TikTok, where he was working in the music, entertainment and brand space, on numerous globally successful projects such as Team GB x TikTok In The House LIVE, StemDrop, and a Bonnie Tyler x McVitie’s Jaffa Cakes collaboration that included a global, remix release of the iconic ‘Total Eclipse of The Heart'.

Commenting on the new appointment Global Vice President Crystina Cinti says: “We’re thrilled to welcome Andy to WMA. He brings with him a wealth of experience from both the label world and TikTok, having led major global campaigns for some of the world’s biggest artists and brands. Andy’s deep understanding of music and digital culture makes him an incredible addition to the agency. We’re excited for him to work alongside our talented team as we continue to innovate and lead at the intersection of music and brand."

Andy comments: “It’s a genuine privilege to join the WMA family, helping further build upon their best-in-class, trusted expertise in connecting talent and brands with their audiences, authentically and creatively. The team embodies a collaborative, innovative and personable spirit, and I can’t wait to see what we can achieve together”.

Since opening its doors in 2013, WMA has rapidly grown to become one of the top global music and entertainment agencies and now employs over 60 people across London, New York, LA, Nashville, Berlin and Singapore.