WMA announce the appointment of Martin Kandja Kabamba as Director of Social & Digital Marketing and Charlie Pollard, Director of Social as joint heads of WMA’s UK & Europe Social & Digital Marketing team

02 February 2023 - Press release

Global digital marketing and creative agency, WMA are delighted to announce the appointment of Martin Kandja Kabamba as Director of Social & Digital Marketing and Charlie Pollard, Director of Social as joint heads of WMA’s UK & Europe Social & Digital Marketing team, based in London, effective immediately.

WMA are specialists in fostering unique and meaningful relationships between talent and audiences – consistently resulting in remarkable, award-winning campaigns. Martin and Charlie join the team with broad and extensive Social and Digital Marketing experience and will be an integral part of WMA’s growth as it continues to expand globally.

Commenting on these new appointments US Managing Director & Global Social, Marketing & PR lead, Erika Thomas says: “We are thrilled to welcome Martin and Charlie to the agency to lead, drive forward and grow our expanding UK & Europe social and digital marketing team. Both bring with them incredible expertise, passion, ambition, and a strong industry network that will ensure we fulfil WMA’s commitment to our long-term goal of being the best global digital creative & marketing agency in the music, entertainment & lifestyle space.”

Martin joins WMA from Hype Lab where he spent close to 4 years as Senior Social Specialist and Brand Social Director, achieving success working across artist accounts including Galantis, Wilkinson, Gorgon City, MK, Orbital and Jax Jones. Martin’s culture first experience has not been limited to artist socials with success across the brand accounts for UKF, Geffen Records, Atlantic UK, Polydor, R&S Records as well as driving 200K followers across Ministry of Sound’s social accounts. In his new role, Martin will lead WMA’s social and digital marketing offering across the UK and Europe alongside additional Director of Social, Charlie Pollard.

Martin comments: “Being a part of the WMA team and adding to the decade long reputation the agency has already fostered with its partners is a privilege. I’m excited to bring fresh and innovative energy into the social and digital landscape with a strong focus on unlocking artists creativity through short form video, taking our divisions first steps into the film and TV space in 2023 whilst utilising our cross-departmental capacity to develop ground-breaking 360 digital campaigns.”

Charlie Pollard joins WMA from his previous role as UK Account Director at Beautiful where he worked across key accounts from names such as U2, Liam Payne, James Arthur and Clean Bandit. With multiple years of hands-on experience as a tour manager, Charlie’s understanding of an artist’s day to day and their relationship with socials is comprehensive. From developing marketing strategies achieving no.1 records, to selling over 150,000 tickets to a series of virtual shows and successfully developing trends across social platforms, Charlie has developed a detailed understanding of all corners of the digital and social landscape. With his role at WMA, Charlie launched the agency’s’ “Social Creator” service; connecting talent with TikTok first video creators who work alongside them to create vertical content that best suit both the artist and campaign needs.  Charlie comments:

"Joining WMA and launching our new Social Creator offering has been inspiring from the get-go. I'm so pleased to develop talent in the short-form video space and engage with artist communities in a whole new way in this ever-evolving social landscape."

In addition to developing the vertical content arm of the business; Charlie and Martin are also preparing to launch wider community service offerings including Discord management.

Since opening its doors in 2013, WMA has rapidly grown to become one of the top global music and entertainment agencies and now employs over 55 people across London, New York, LA, Nashville, Chicago, Berlin and Singapore. Its award-winning team has worked with some of most exciting talent and brands in the music and entertainment space. The WMA client roster includes brands spanning various sectors such as Universal Music, Sony Music, Warner Music, Amazon Prime Video, Amazon Music, Twitch, Spotify, Netflix, EA Games, Disney, Vevo, Levis and Adidas.