We Love Green, Combat, and AEG Presents Announce Strategic Partnership in Support of the Trailblazing and Purpose-Driven Paris Festival

24 July 2025 - Press release

We Love Green, one of Europe’s most pioneering and environmentally-conscious music festivals, has announced a strategic partnership with Combat and AEG Presents, Combat — an independent media and culture organization — and AEG Presents — a global leader in live entertainment . This marks the beginning of a new chapter for We Love Green, with the ambition to amplify its impact, expand internationally, and strengthen its position as a platform for cultural and ecological innovation.

Founded by We Love Art and Because Group, We Love Green over the past decade, become a major summer gathering in Europe, combining top-tier musical programming with ecological innovation and social reflection. Each year, more than 120,000 festival goers gather in the heart of the Bois de Vincennes around 5 totally different stages design, to experience a unique fusion of culture and commitment.

Since 2011, We Love Green have hosted the 1first festival performances in France for Charli XCX, Rosalia, Jorja Smith, Lorde, PNL, Aya Nakamura, Angèle and gathered artists like, Tyler the Creator, Gorillaz, Tale Impala, Bjork, FKA Twigs, Migos, Justice, Lcd SoundSystem, Skrillex, Phoenix, Little Simz, Jamie XX, Tale of us, Amelie Lens and many more.

With a selection of renowned chefs  revisiting plant-based gastronomy, a conference and comedy stage, an Arts and scenography program, We Love Green cultivates its uniqueness .

From the very beginning, the festival was built on sustainable development logistics production and 100% renewable energy, which was awarded the Green Operation Award by Yourope in 2024 and has been certified in the "Outstanding" category every year for, more than 10 years by the NGO A Greener Festival after a detailed on-site audit.

With this strategic partnership, Combat (publisher of Radio Nova, Les Inrockuptibles, co-producer of Rock en Seine, Golden Coast, La Route du Rock and Les Inrocks Festival, shareholder of Rough Trade) and AEG Presents are joining the adventure as key partners of We Love Green. Together, this alliance aims to take the festival to new heights, strengthen the festival’s ambitions by providing the resources to grow, expand its international reach, and continue exploring new sustainable cultural formats, while preserving its artistic vision and environmental mission

Both partners bring unique and complementary strengths to this newly formed venture.  Groupe Combat contributes deep cultural expertise, a robust portfolio of independent festivals and media, and a strong foothold in the French creative landscape. AEG Presents, with an already expansive global portfolio of festivals, venues and global tours, provides operational insights and expertise, and We Love Green is the creative incubator and nucleus for artistic and social engagement. 

“This is more than a partnership — it is a strategic alliance that reflects our belief in the power of culture to drive change. At Groupe Combat, we are reaffirming our commitment to society, diversity and inclusion. We are also investing in cultural formats that reflect our times and help shape the future. With AEG at our side, we are bringing the scale, resources and ambition needed to elevate We Love Green while preserving its singular identity.”says Mathieu Pigasse, President of Groupe Combat.

"Emmanuel and the entire We Love Green team have built a festival that is one of the marquee live events in Europe," comments Jay Marciano, Chairman and CEO of AEG Presents. "I've known Emmanuel for quite some time and have always respected his vision and taste. I'm delighted that we get to work together in this new partnership."

“This partnership marks a new chapter in the history of We Love Green. It will help us amplify our values alongside partners who share our vision of a creative, responsible, and ever-evolving festival,” says Marie Sabot, Festival Director and founder of We Love Art. 

“This project has always been fueled by artistic ambition and environmental responsibility. We’re excited to now embed it within a collective momentum that opens up new possibilities,” adds Emmanuel de Buretel, founder of Because Group.

“We Love Green is a premium and sustainable event with an identity that – alongside Rock En Seine, All Points East and Lido – fits perfectly into our overall European festival strategy: connecting our marquee festivals to create high value summer routings for artists” comments Jim King, CEO, AEG Presents UK and European Festivals. “We’re delighted to be partnering with them and excited for what’s to come.”

“We Love Green is an inspiring model. We are proud to contribute to it, respecting its identity and supporting it in a new phase of its development.” concludes Arnaud Meersseman, President of AEG Presents France. 

"This is a truly major strategic step for We Love Art, who imagined and designed the festival and are proud to have brought the festival to this decisive stage to launch its international development," Alex Jaillon CEO of WELOVEART.

Under the leadership of Marie Sabot, the teams are already preparing for the 2026 edition, with more details to come this fall regarding the festival’s new ambitions, both in France and internationally.