Warner Chappell Production Music announces global rebrand21 July 2021 - Press release
Company Introduces New Logo, Website and Studios
News Comes as WCPM UK Releases Projects for Major Clients Including Honda, Maserati and Dove
Warner Chappell Production Music (WCPM), creative partner to content creators, technology platforms and the TV/film, streaming, broadcast, sports, and advertising industries, today unveiled a top-to-bottom rebrand complete with a new logo and website.
In its biggest transformation in a decade, the production music powerhouse has also expanded its executive team, opened the doors to two new recording studios in Los Angeles, CA and Nashville, TN, and added new catalogues to its award-winning collections.
Head of WCPM UK, Roberto Borzoni, said: “WCPM’s global rebrand is the start of a new chapter for us. We have a strong legacy in the production music business and are always striving to keep innovating. This new branding reflects the creativity and ingenuity that resides at the core of our business.”
The news comes on the heels of a wide range of new WCPM UK projects for high profile clients including the new Honda HRV campaign, the Maserati ‘Behind The Scenes’ sync, which featured David Beckham, and the new Dove Athena advert.
WCPM’s global rebrand was led by co-heads Alec Sharpe, Head of Business Development & Operations, and Pat Weaver, Head of Production. The new WCPM logo draws creative inspiration from parent company Warner Chappell Music, paying homage to the publisher's signature gold ‘crown’ monogram.
The new website complements the logo and new visual elements with sleek white, black, and gold design choices. It also serves as WCPM’s flagship licensing tool – offering more than 110,000 unique tracks in the UK – and features a number of industry-leading elements including a recommendation engine that references streaming links and MP3s.
Sharpe and Weaver added: “We’re thrilled for the bright future ahead for WCPM and the opportunity to better serve our clients through unmatched service and a much-improved music search experience. With the support of Roberto and the UK team, this is the start of a dynamic new era in our evolution.”
View the new website here.
Watch the launch video here.