VIP Experiences Platform StagePilot Welcomes Music Industry Vet, Melanie Macaulay as VP of Strategy and Business Development

30 June 2021 - Press release

Since launching in April, StagePilot has partnered with the likes of Pink Sweat$, JoJo, All Time Low, Lil Skies, Korn, Tate McRae, and Kehlani, and more

Groundbreaking VIP events and experiences platform StagePilot has announced Melanie Macaulay as VP of Strategy and Business Development. She will report to Chris Korbey, Founder and CEO of StagePilot.

An industry veteran, Macaulay previously held roles at Warner Music Group, Ticketmaster, and TicketWeb. In her new role, she will drive strategy across StagePilot’s partnerships with artist and label teams, as well as leveraging her background in live events and touring to shape StagePilot’s position as a leader in virtual and in-person VIP experiences.

With over twenty years of experience across London and Los Angeles, Macaulay has become one of the leading experts in global touring, ticketing, VIP, and album bundles. Prior to joining StagePilot, she worked with some of the biggest names in music including Green Day, Bruno Mars, U2, and Cher. With international experience, Melanie brings opportunities for European artists as StagePilot seeks to expand their partnerships beyond the US in the near future. She will also be officially opening StagePilot’s new LA offices later this month.

“We’re incredibly excited to add Melanie to the team. Before coming on board, Melanie and StagePilot partnered on various live and virtual events for Goo Goo Dolls, Lindsey Buckingham, Rico Nasty, and more. In each instance, Mel’s artist-focused mindset coupled with a deep empathy for fans paved the way for profitable, one-of-a-kind fan experiences” says Korbey “ I can’t think of a better leader for our artist services, ticketing, and business development teams as we forge a new, hybrid approach to live/virtual VIP.”

The move marks an exciting period of growth for the company. Earlier this year, they rebranded from live streaming platform Arcivr as they shifted their sights to incorporate full-service, end-to-end event production. Supported by a team with deep experience in touring, marketing, and tech, StagePilot empowers artists and creators to engage, grow, and monetize their global fan base with unique in-person, virtual, and hybrid VIP experiences. More than just a platform, StagePilot serves as an extension to the artist’s team, imagining each event from the ground up whilst leveraging deep data and sales analytics to identify fan trends. Since launching, they have worked closely with leading record labels including Atlantic, Warner Nashville, and Universal on VIP Meet & Greets and experiences uniquely tailored to the personality of each artist and their fanbase.

Stay tuned for more updates on StagePilot as new events and experiences with your favorite artists will be announced soon.