Vevo Launches ‘Vevo for Artists’ Hub

27 April 2023 - Press release

Vevo, the world’s leading music video network, today announced the launch of its Vevo for Artists hub. Vevo for Artists performs as an accessible-for-all central hub for artists and their teams, providing in-depth learning on how to leverage Vevo’s extensive network in order to multiply growth and maximize exposure. The new hub gives access to Vevo’s upload process, editorial opportunities, audience viewing habits, sales and research capabilities and more.  

Vevo for Artists further enhances the company’s mission of maximizing the commercial and promotional value of music video. With 25 billion monthly views across mobile, desktop and television screens, Vevo creates and nurtures meaningful, long-lasting connections between artists and fans across the globe. With Connected Televisions driving significant viewership in recent years (one third of Vevo’s views now come via smart televisions), Vevo is helping artists to navigate new landscapes and put their content where the fans are - helping drive awareness and new revenues for artists and the music industry. 

Vevo for Artists allows Vevo’s in-house experts to share additional knowledge on music video success, providing avenues to aid artists of all levels to grow and evolve their music and visual content, from setting up artist channels to pitching Vevo’s music and talent team for original content opportunities. The hub is an open book of ever-updating resources with essential details on editorial programming and promotional opportunities including playlisting, distribution, video delivery, social and YouTube promotion, as well as Smart TV placement.

Vevo for Artists encompasses a thorough introduction to the connected television world, including a walk-through of Vevo’s channels on both FAST (linear) and AVOD (on-demand) viewing environments that allow for additional commercial value for every music video. All channels are carefully curated by Vevo’s programming team, with each hour catering to time of day, artist releases, cultural celebrations and milestones, and seasonal events and cyclical moments. Vevo distributes to major TV platforms and streaming services, including but not limited to Apple TV, Hulu Live, Pluto TV, Samsung TV Plus, and Roku.

Additionally, and available exclusively to Vevo’s label partners, is quick access to backstage support (Vevo’s content management system), original content opportunities, inline replacement, premiere requests, Connected Television workflows, and chowning/feature/new channel requests.

Vevo for artists is available globally now, via vevo.com/vevoforartists