Vertigo Live teams up with Visa to redefine music experiences

25 September 2025 - Press release

Vertigo Live, the pioneering producer of exclusive, cinematic, theatrically led intimate music experiences, today announced a new collaboration with Visa, a world leader in digital payments.

This unique collaboration marks a first-of-its-kind initiative between the music and financial industries, giving premium Visa cardholders exclusive access to every Vertigo Live event. These experiences are limited to 250 Visa ticket holders each - enabling superfans the rare opportunity to see live performances on a closed film set, and each performance is set in a visually stunning locale.

Visa cardholders will also gain exclusive access to a world of premium content through Vertigo Live’s new tech-driven platform: POCKET CONCERTS® - designed to bring live music closer to fans, wherever they are. It creates meaningful connections between artists and audiences by offering exclusive access to director’s cuts, performances and behind-the-scenes footage.

These digital experiences are complemented by Visa exclusive cinema premieres, as well as extending Visa cardholders access to collectible merchandise and memorabilia. POCKET CONCERTS® opens new opportunities for fans, artists and partners, making live music more accessible and valuable in a digital-first world.

Ian Brenchley, CEO of Vertigo Live, said: “Vertigo Live has always been about pushing boundaries - both artistically and commercially. This is evident in our film projects: ‘Duran Duran: A Hollywood High’, set against the backdrop of the Capitol Tower and LA skyline; the forthcoming ‘KALEO: Viva Roma - In the Shadow of the Colosseum’; and ‘Billy Idol: State Line’, filmed against the architectural splendour of the Hoover Dam. By collaborating with Visa, we’re not just offering fans a ticket to a show - we’re creating a gateway to an unparalleled music experience. This is a paradigm shift in how live events, exclusive content, and digital payments intersect.”

Dan Sanford, SVP, Head of Global Products and Initiatives at Visa, added: "Visa Infinite provides access to exclusive, curated benefits and experiences that energize and connect people across the globe. Our collaboration with Vertigo Live gives Visa clients and cardholders the chance to be part of a truly extraordinary cultural event - blending live music, cinema, and private access in a way that has never been done before. We’re thrilled to offer our cardholders unparalleled opportunities that redefine premium entertainment experiences."

UPCOMING EXCLUSIVE EVENTS ANNOUNCED
The next season of cinematic music experiences will feature world-class artists in breathtaking locations. Highlights include:

- Christina Aguilera will celebrate 25 years of My Kind of Christmas in Paris, set against the city’s most renowned landmark - delivering timeless Christmas songs and career-defining hits.

- OneRepublic get ready to ignite James Bond Island in Thailand - with a truly singular performance framed by one of the world’s most cinematic landscapes.

- Foreigner light up Ellis Island with a powerful 50th-anniversary spectacle - original members, unforgettable hits, and an enduring symbol of America.

NEW CHANNEL FOR THE MUSIC INDUSTRY
This collaboration also represents a major opportunity for artists and labels, as Visa provides a powerful marketing channel for event promotion, live-streamed content, and exclusive merchandise. With millions of premium cardholders worldwide, Visa enables direct engagement with high-value fans already invested in cultural and luxury experiences.

From cinematic performances at UNESCO heritage sites to brand collaborations, Vertigo Live has established itself as the pinnacle of theatrically led music experiences. With Visa, the reach and impact of these events will be significantly amplified.