UROK Management closes the year with a wave of new hires and promotions

16 December 2022 - Press release

 

• Two new hires and four internal promotions strengthen UROK’s London-based team

• Future to focus on digital media marketing and strategy as a new role is created for ‘Head of Audience’

 

Award-winning artist and music management company UROK, has revealed key hires and moves within its London office. Father and son duo, Roy and Sam Eldridge have been behind some of the UK’s most recognised artists since establishing URok over 15 years ago, including Plan B, Jess Glynne, Tom Odell, Liam Gallagher, Jade Bird and FLO. The business gears towards further success in 2023 with a refreshed team, bringing together the experience and talent required to manage more exciting artists worldwide.

With an increasing focus on digital across the music industry, Tayla Dhyll will be stepping into UROK’s newly created role - Head of Audience. Having previously gained experience at music PR and social media agencies, Tayla is well versed in working closely with artists to devise digital media marketing strategies. She will be responsible for creating, implementing and managing bespoke and innovative digital strategies for artists across the UROK roster.

Joining Tayla as a new hire is Sophie Lane, who will take on the role of Senior Artist Manager working on two of the company’s major new management signings. Sophie brings experience from her previous role where her team oversaw the success of Grammy and Brit Award nominees - Glass Animals - who garnered over 13.2 billion global streams on their third album “Dreamland” which reached number two in the UK and number seven on  the Billboard US charts. 

Alongside the new recruits, four internal promotions have been announced which will strengthen the strategic position of the business. UROK’s longest serving employee, Chris Kasa, has been promoted to Senior VP of Artist Management and will be responsible for new signings as well as managing the careers of Jade Bird, Lucky Kilmartin and Jo Hill. 

Afoma Ojukwu, who initially joined UROK as an assistant in 2020, will join the artist team in her promoted role as Artist Relations Manager serving as a voice of the artist community internally as well as supporting the artists in cultivating and managing their relationships across the music industry.

Following more than 25 years in the industry and his extensive experience as an an A&R consultant, Steve Sasse steps into the senior management team as the new Artist and Repertoire Director across records, publishing and producer management for the entire UROK roster.

Annabelle Scott-Curry will work closely with UROK on a consultancy basis as its new Creative Director and will play a vital role managing client campaigns from concept to completion. Previously having held the same title at Atlantic Records, and working alongside UROK on Plan B and Jess Glynne, Annabelle brings a wealth of knowledge with her. Some of her notable work includes campaigns devised for Stormzy, Clean Bandit, Charlie XCX, Rita Ora and Ed Sheeran. 

Sam Eldridge, Co-Founder of UROK, commented: “We are thrilled to have people within our team that share the same vision as us on the future of UROK Management. It has been an incredible year for us and the artists we represent, and we’re excited to take on new and exciting clients to continue learning and growing together as a team.”

Roy Eldridge, Co-Founder of UROK, added: ”We’re delighted to bring Tayla and Sophie on board who complete our team moving into 2023 and who will enable us to continue to deliver a world class service for our artists in this exciting and ever challenging landscape. The promotions for the other members of the team recognise their superb contributions to what we’ve collectively achieved with our roster of super talented artists in the last few years”

 

For more information, please head to: http://www.urokmanagement.com/.