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Universal Production Music UK signs Liquid Cinema



Universal Production Music U.K., a division of Universal Publishing Production Music (UPPM), today announced it has signed Liquid Cinema to a production music deal.

Known for its gold standard production quality, Liquid Cinema licenses thousands of tracks per month globally for trailers, film, television, sports, commercials, reality and competition programs, new media and video game projects.  

The company's catalogues include its namesake Liquid Cinema Music Library for trailers, and Inside Tracks, for source and underscores in a wide variety of essential styles and genres for production needs in television, adverts, and digital content. Working with top composers, producers, songwriters, engineers and musical talent, Liquid Cinema and Inside Tracks will continue to expand its catalogues in the coming years.

"We are incredibly excited that Universal Production Music will be working with us in the U.K. We began our catalogue in the U.K. and we are thrilled to have the best home there now. Their wide reach and tremendous reputation in the media world is second to none. We are focused on the emotional power of music, and Universal gets that," said Jeff Rona, Founder of Liquid Cinema.  

Jane Carter, Managing Director Universal Production Music U.K. said, "Jeff and his team are a credit to the production music world. With their high production value and in-depth understanding of how producers and editors work, they have created an impressive catalogue that we are very proud to represent. We look forward to welcoming them to the Universal family."

The signing of Liquid Cinema is another strategic addition to Universal Publishing Production Music's expansive catalogue that covers all musical genres and moods. From the company's world-renowned in-house catalogues to representation of select third-party labels and large offering of themed playlists, UPPM continues to uphold its commitment to helping clients create emotional and memorable audiovisual experiences for all media platforms.

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