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Ultra Music Launches Nordic Operations

Michel Petre Appointed Managing Director For Ultra’s Scandanvian Operations

Independent label Ultra Records has bolstered its operations in Scandinavia with the appointment of music industry veteran Michel Petré as the helm.

Petré started his music career 44 years ago in one of Stockholm’s first import record stores. He has a long standing career of gold and multiplatinum awarded hits and artists thru out his career. Petré has started record shops and record labels, held senior positions at Edel Music, Ministry of Sound and for the past 13 years at his co-owned Family Tree Music that recently was acquired by Sony Music. Petré will be strengthening artist signings and finding new exciting talent from the Nordics as well as hits from abroad.

“I’m thrilled and excited to start a new chapter in my career,” says Michel Petré. “To be working for one of the best music labels such as Ultra is an honor. I’ve known Patrick Moxey for well over 20 years and I’m truly grateful to get the possibility to work with him and his great team.”

Patrick Moxey, CEO Ultra Music says: “Michel has a fantastic track record for finding new talent and cigars. I’m so pleased that he’s joining the Ultra family as his services are a great boost to our knowledge and access to Scandanavian music and beyond.” 

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