Tracklib Strengthens Team Heading Into 2023 With Experienced Music Industry Hires

17 January 2023 - Press release

 

Tracklib has the largest catalog of pre-cleared music for sampling, instantly available for artists, producers, and creators to discover, license, and use in their work. Over the past year, Tracklib has seen a significant increase in the number of music creators curious about sampling as an element in their creative process, while sampling has become a component in nearly 1 out of 5 hit songs on the Billboard Top 100 chart.

Tracklib sees further growth opportunities on the horizon in 2023 and has recruited new talent to be part of their expanding team. Tracklib is joined by Andreas Liffgarden, who joins the Tracklib Board as an advisor, and Michael Cassidy, now Chief Product and Technology Officer. Liffgarden is the founder of Soundtrack Your Brand and former Global Head of Telecom Business Development at Spotify. Cassidy is a former Chief Innovation Officer at FUGA and was a consultant on Strategy and Technology for Downtown Music Holdings.

"Curiosity and innovation drive me," says Andreas Liffgarden. "Through my past work, I realized the opportunity in building a platform that could support the music industry in scaling & monetising the B2B music space."

"Through my past work, I realized the opportunity in building a platform that could support the music industry in scaling & monetising new verticals such as sampling, creator economy and in-store music," says Michael Cassidy. "Tracklib, with its impressive brand, producer network and YouTube following, is the perfect starting point for how original recordings can be used in music." 

"We are delighted that Tracklib has been able to attract Andreas and Michael at a time when we are accelerating many areas," says Per Aspemar, CEO of Tracklib. "Producers and artists turn to Tracklib for discovery and innovation – this will only grow stronger over the next year and beyond."