Tkandz & CXSPER's NOW OR NEVER is SoundOn's latest smash hit
16 October 2025 - Press releaseTkandz (160k followers) is a British rapper and songwriter who is having a massive global viral moment thanks to "NOW OR NEVER" (with CXSPER), who is signed to Everything's Yours Entertainment, and distributed by SoundOn and promoted on TikTok and other platforms.
The track is now a true global viral breakout hit, which now has over 1.5m creations and 3.36bn video views on TikTok. The track's raw and relatable message has led to the creator community adopting it as a global anthem for ambition, self-belief and positive change, motivational content (eg footballer Yamine Lamal) and also as a soundtrack to football montages (as used by PSG).
As a result of its success on TikTok, "NOW OR NEVER" has now smashed into the Official UK Top 40, where it is now at number 30, and is the highest placed rap track in the chart. It is also at number 12 in the Germany Official Chart, Top 10 in Austria, and debuted at No. 136 on Billboard’s Global Ex-US 200 Chart, showing the power of TikTok to propel music into charts worldwide.
On Spotify, NOW OR NEVER is in Spotify's Top 100 most streamed tracks globally, and is the highest streaming global rap track currently on Spotify. Tkandz is the only UK Rapper in Today's Top Hits (Spotify's largest playlist) and also one of only three UK artists in their Rap Caviar playlist (the others being Central Cee and Skepta).
James Cattermole, Head of Label Services EMEA at SoundOn, said: "NOW OR NEVER marks a defining moment for UK Rap, showing just how far homegrown talent can travel when it's given the right platform. Tkandz & CXSPER are exceptional new artists, and it’s been incredible to see their record resonate with audiences worldwide. The success of NOW OR NEVER reflects an outstanding global effort from the SoundOn team, underlines the power of TikTok as a platform for music discovery and promotion, and that - inevitably - great music always rises to the top.
John Vigorito, Owner of Everything's Yours Entertainment, said: “NOW OR NEVER represents what happens when driven creatives unite behind a shared vision - it’s pure energy, focus, and ambition in one track. We’re grateful to SoundOn for their support in helping take this record to the world. Everything’s Yours Entertainment is here to stay, and this is only the beginning.”
The success of NOW OR NEVER shows the power of SoundOn as a distribution and promotion platform, and comes hot on the heels of SoundOn's recent smash hit with WizTheMc's 'Show Me Love', which has now had over 9m creations and over 15bn views, and is certified platinum in the UK.
SoundOn is TikTok's digital music promotion and distribution service, which helps artists and labels to share and promote their music to TikTok's global community, and to all major music streaming platforms worldwide.
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