TikTok for Artists launches in Nigeria, Kenya, Ghana, South Africa and Finland
27 August 2025 - Press release- TikTok for Artists is the new all-in-one music insights platform for artists
- TikTok for Artists has been designed to help artists build their careers and fanbase on TikTok
- Artists in Nigeria, Kenya, Ghana, South Africa and Finland can now access data and insights about their music, posts and followers
Today, TikTok is proud to announce that TikTok for Artists has continued its roll out to artists around the globe, with product launches in Sub-Saharan Africa (Nigeria, Kenya, Ghana and South Africa) and in Finland.
TikTok for Artists - which started rolling out in June - is the new all-in-one music insights platform for artists on TikTok. The new platform provides artists, their labels and their teams with data and insights which can help them better connect with the global TikTok community, promote their music, and drive success both on and off the platform.
TikTok for Artists provides daily-updated analytics dashboards which display a wealth of detailed, actionable data about the performance of an artist's music and posts on TikTok, and comprehensive insights into how the community is engaging with the artist and their music on the platform. The tool has been designed with the goal of helping artists and their teams boost fan engagement, optimize their promotional strategies and inform content creation on TikTok.
TikTok for Artists features include:
- Song performance: the number of views, posts and creator engagements per track
- Post performance: the number of views, likes, comments, shares and post completion rates
- Follower insights: including self-declared gender, age and language
- Step-by-step guides to TikTok's tools and features
- Support and further resources
TikTok for Artists also sees the launch in Finland and Sub-Saharan Africa of the Pre-Release tool, a self-service tool which gives artists the ability to promote the forthcoming release of an album on TikTok. The feature will allow fans to pre-save that album directly to their Spotify or Apple Music library, where it will become instantly available to listen to on their chosen music streaming service upon its release.
TikTok for Artists is available now for all artists in Nigeria, Kenya, Ghana, South Africa and Finland with a certified TikTok Artist Account. Artists are also able to provide account access to their artist teams, and to label teams.
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