TikTok and Buma/Stemra agree licensing deal14 October 2020 - Press release
TikTok, the world's leading destination for short-form mobile video, has signed a multi-year deal with Dutch Collecting Society Buma/Stemra, securing royalty payments for the songwriters, composers and publishers the organisation represents.
The agreement builds on the previous relationship between both organisations and secures vital royalty payments from TikTok, which recently announced 100 million monthly active users in Europe in addition to a similar number in the United States.
As part of the partnership deal, the team at TikTok will work with Buma/Stemra's members to deepen understanding of the platform and the opportunities it presents to those creating and also performing music.
Buma/Stemra's members include global Dutch EDM stars and TikTok users such as Martin Garrix, whose hit 'Ocean' featuring Khalid has been used in over 1.4m video creations and 'Summer Days' the soundtrack to 1.2m creations, as well as the renowned Fedde Le Grand and Tiësto. In addition prominent Dutch artists, songwriters and producers Kris Kross Amsterdam , Broederliefde, Duncan Laurence, Sam Feldt, Quintino and Nicky Romero also use the platform. Their music is discovered and enjoyed by both Dutch TikTok users but available to a global audience through TikTok's international reach and significant appeal to music fans
Ole Obermann Global Head of Music at TikTok: "This deal with Buma/Stemra secures royalty payments to the Dutch song-writing and publishing community and underlines TikTok's commitment to paying creators when their music is used. Through our platform, a global audience can appreciate and explore their own creativity, using the musical talent of renowned producers, DJs and songwriters from The Netherlands. I'm delighted we've built on our existing relationship and put this multi-year deal in place."
Bernard Kobes, CEO at Buma/Stemra: "We are very happy that the intense but constructive negotiations with TikTok have brought us this agreement. This is good news for our authors and publishers, especially in these days where our members income has diminished in other markets. We look forward developing this partnership deal further with TikTok and our members".
TikTok is super-charging music discovery through its short-form video format. It is also playing an increasingly important role in helping music creators connect with a global audience, providing an open platform for their talent to be recognised, celebrated and used in video creation the world over.