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The UK’s independent sync conference, AIM Sync, returns as virtual event for 2021



 
The Association of Independent Music (AIM) has announced the first sessions and speakers of the UK’s leading independent sync market and conference, AIM Sync, which is returning for 2021 as a virtual event on 11 February 2021. 
 
This will mark the global conference’s second year as a virtual event, following its rapid online adaptation in 2020, which allowed for huge access worldwide with over 4,500 delegates attending from 27 different countries.
 
The full-day specialist conference will feature prominent international music supervisors in film, gaming, TV, advertising, brands, and more. These expert speakers will share insights on the current sync and brands landscape as well as taking part in masterclasses, listening sessions, workshops and networking sessions.
 
Confirmed speakers and networkers join the conference from companies including: BT Sport, Sony Interactive Entertainment Europe, Mute Song, Ninja Tune, Domino Recording and Publishing Co, 2WEI, Elephant Music, Musicians' Union, Air-Edel, Secret Road, Wake the Town & Theodore, Create London, Redfive/Atlantic Screen Group, Stoddart Music, IMPEL, Trailer Park, Too Young Music, DMG Clearances, Plutonic Group Syncs, ThinkSync Music, Ohlogy, Eyehear and Native Music.
 
Panel discussions and presentations will cover topics including sync opportunities on emerging tech platforms, engaging with the US sync market, new opportunities for music in gaming and VR, and using music classifications ethically. In addition, high-level masterclasses from experts will be presented on sync deal negotiation and clearances.  
 
Listening sessions will give attendees a chance to get direct feedback on their music and how it is suited for sync opportunities direct from the decision-making music supervisors themselves. Ticketholders wishing to take part can submit their tracks to the experts from today.
 
Following their successful introduction last year, two informal sync awards will be presented at the end of the event to shine a spotlight on the use of independent music in the sync and brand landscape, ‘Independent Sync of the Year’ and ‘Music Supervisor of the Year’. ‘Independent Sync of the Year’ will go to an independent label or self-releasing artist who secured an exceptional sync during the last year, and will be judged by top music supervisors from The Guild of Music Supervisors’ community, while ‘Music Supervisor of the Year’ will be judged by a panel of experts from the AIM membership. Submissions are open now, free for all ticketholders: https://www.aimsync.co.uk/awards
 
Finally, all AIM Sync ticketholders will be given a free copy of AIM’s regularly updated  Sync Guide, an industry sync bible which provides readers with essential  insider knowledge on making the most of modern sync licencing opportunities.
 
Subsidised tickets are completely free for full AIM Members (Rightsholders and Distributors) as well as Friends of AIM. Following the launch of AIM’s new Associate Membership tier for clients of its Distributor Members in January 2021, tickets will be available to Associate Members at a 50% discount on the non-member price. Non-members can purchase tickets for £50. All tickets can be purchased here:  bit.ly/aimsync2021
 
AIM Sync 2020 once again joins forces with The Guild of Music Supervisors, helping to expand the conference’s network of expert speakers and placing it at the heart of the music supervision world. 
 
For those looking to the basics of securing a sync deal and how sync deals are structured, AIM Academy is running a ‘primer’ masterclass: ‘How to Get Started in Sync’, ahead of AIM Sync on 4 February 2021 for its Members and partners. Registration is available here  bit.ly/syncprimer2021

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