The Snuts launch new label Happy Artist Records for the band's next record and partner with Virgin Music Group for global distribution

The Snuts have announced the launch of Happy Artist Records, a new label created to release the band’s next record and to invest in emerging talent across Scotland and other UK regions. They have partnered with Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, for global distribution. The collaboration marks an exciting new chapter for the West Lothian band, who are now working on new music for release in 2026.

Happy Artists Records will be led by frontman Jack Cochrane alongside long-time managers Adam Harris and Callum Read, and will serve a dual purpose: powering The Snuts’ forthcoming album campaign while also discovering, signing and developing new artists outside traditional industry hubs. Designed to provide early support and meaningful opportunities for rising talent, the label will announce further details and its first signings next year.

Jack Cochrane said: 
“From the moment we met Vanessa and Richard it was clear that their approach is to put the artist and their music at the forefront of all decisions. As well as becoming a new home for the Snuts’ new music, I’m incredibly proud that Virgin Music Group are partnering with Happy Artist Records to empower us to sign and provide support to artists from regions around the UK and Scotland which are so often overlooked within the industry. We cannot wait for this next chapter to begin.”

Vanessa Bosåen, President of Virgin Music Group said:
“We’re absolutely thrilled to welcome The Snuts to Virgin Music Group. Their new music sounds phenomenal - full of confidence, scale, power, and heart. I can’t wait for the world to hear what’s coming next from the Snuts, and Happy Artist Records. I’m especially excited to hear what talent the new label discovers around Scotland and beyond.”

Callum Read, Touchdown Artist Management said:
“We are on the precipice of something truly great with the next chapter of The Snuts; having built solid foundations over the last few years and with new music incoming that we know will elevate the band to another level. Choosing the right partner at this pivotal time was key. It was obvious from the moment Adam, myself and Jack (Cochrane) met Vanessa, Rich and the Virgin team - that our ambitions for The Snuts and Happy Artist Records were perfectly matched. Exciting times ahead!”

Adam Harris, Touchdown Artist Management said:
“It felt like a meeting of visionary minds when Jack (Cochrane ) met with Vanessa (Bosåen) for the first time and they shared their ambitions to help break emerging talent in areas of the UK which are so often overlooked. Jack and the band have taken their biggest leap yet with their most ambitious music to date. We couldn’t be more excited to be embarking upon this next chapter for The Snuts and Happy Artist Records with Virgin.”

The Snuts have established themselves as one of the most successful breakthrough bands of recent years. Their debut album W.L. entered the charts at Number 1 in 2021, followed by Top 3 second album Burn The Empire in 2022. Their independently released, self-produced third record Millennials reached Number 2 on the UK Albums Chart, making them the first act since One Direction to achieve three Top 3 albums in three consecutive years. The band have also sold out headline tours across Japan, Australia, Europe and North America, and recently headlined their first Scottish arena show at Glasgow’s OVO Hydro.

Alongside the band’s success, Jack Cochrane has been developing KINDRID, his writing and production partnership with long-time collaborator Scotty Anderson, working with a new wave of rising UK artists including Ellur, Jo Hill, Blair Davie, Kerr Mercer, BEMZ, Will Parker, Zander, Jasper Hodges and Parliamo.

The Snuts are currently in the studio working on new music to be released under Happy Artist Records and Virgin Music Group in 2026.