The Lower Third, London's newest music venue and bar, part of the Outernet district, appoints lounges.tv as exclusive live streaming partner

23 November 2022 - Press release

 

New pay per view streaming platform Lounges.tv is joining forces with London's most exciting new music venue and bar The Lower Third, part of The Outernet, to help support the grassroots music community, providing an online space for artists to stream their performances from the venue to the widest possible audience through the Lounges.tv platform. 

Lounges.tv recently launched to democratise the online creator industry, focusing on supporting emerging and grassroots music talent by ensuring that any artist or creator who uses the platform is paid 80% of stream or content revenue within 24 hours. This ambition reflects the ethos of The Outernet, which uses innovative and state of the art technology to help the creative community connect with their audiences. 

Together, Lounges.tv and The Lower Third will be uniting to shine a spotlight on the wealth of musical grassroots talent in the UK right now and at a time when 91% of professional musicians in Britain are facing a cost of working crisis (according to the charity Help Muscians.org) never has this support been more needed.  

Focusing on The Lower Third's grassroots performances, which since opening in September are averaging around six shows a week, Lounges.tvpartnership means performances in the space will be available for people to stream into their homes through the pay per view service. Fans can therefore support their favourite new acts safe in the knowledge that 80% of the revenue from the streamed performances from the venue will go to the talent themselves. 

Speaking about the partnership, Lounges.tv advisor Kiran Sharma - who has managed the careers of musicians including the legendary Prince – commented, "Breaking into the music industry is notoriously tough, but Lounges.tv helps artists by ensuring they get fair and swift payments which is so vital for people at the beginning of their career. By partnering with The Lower Third, Lounges.tv is helping artists maximise their performances - both financially, but also in terms of helping get more people watching and celebrating all these amazing new artists." 

With artists including Brixton-based muva of Earthand North London singer-songwriter Bellah set to hit the stage, the Lounges.tv partnership with the venue will help artists connect with fans around the world creating online fan communities as well as helping bolster artists revenue streams. 

Karrie Goldberg, one of the venue operating partners of The Lower Third, said of the partnership; "By collaborating with Lounges.tv we are excited to further support and celebrate the music and creative community and provide a platform for emerging artists to showcase their music to a big as audience as possible. We are proud to be building a future focused cultural destination that uses technology to support these artists and believe that the Lounges.tv proposition is perfectly placed to help us meet this ambition. The support and commitment that Lounges.tv is making to creators is vital in helping keep our creative industries fair and equal."