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The Great Escape



The final day of The Great Escape was electric from start to finish, with Emerson Snowe who brought sad hearts to life at Ditto's Aussie BBQ on the beach, while London noiseniks black midi packed out Komedia Studio Bar to full capacity before their epic final performance at The Deep End.

The Fender Next stage at The Old Market was alight all day and night, with captivating performances from dirty pop porn Indoor Pets followed by BRIT-nominated singer songwriter Anna Calvi left the audience touched by her profoundly passionate performance with fans gained and won.

1Xtra's DJ Target welcomed jazz-tinged soul songstress Celeste as BBC 1Xtra took over the Paganini Ballroom, with The Amazons giving a gigantic performance at Coalition - beer was spilt.

Internet sensation Alfie Deyes joined Cassandra Gracey (President of 4th Floor Creative, Sony Music) on stage for an exclusive fireside chat. Alfie shared his stories, highs and lows and advice for aspiring YouTubers and social media stars from his groundbreaking 10 years on the internet. During the chat, Alfie discussed mental health within the industry and how important it is to take care of yourself stating, "for mental health, filming every day isn't good."

The last day of The Great Escape Conference saw O2 taking over the Jury's Inn, with O2 Presents: DIY Academy. Open to all, the conference was a day of sessions, panels and networking opportunities, for those trying to navigate their careers through the complexities of the music business. Ditto Music kicked off conversations with Mike Murphy discussing how analytics can be an important factor when artists are distributing their music.  James Moodie (The Orchard) joined the discussion and gave recommendations to aspiring musicians commenting, "find a person who loves you and have a team that are passionate about your music."

Sounds Australia hosted The Ditto Stage At Aussie BBQ on Brighton Beach, the perfect setting for lead country partner, Australia.

20,000 music lovers attended The Great Escape, with more than 580 artists from 41 countries playing over 780 shows around Brighton's best live music venues.

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