The FAC is delighted to announce a very exciting partnership with legendary music instrument maker Roland

18 December 2018 - Press release

The partnership opens a new, collaborative relationship between the FAC and Roland, bringing masterclasses, production & music making expertise, world class facilities and more to our membership in 2019.

Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. The Roland slogan "Inspire the Enjoyment of Creativity" has remained unchanged for decades, showcasing an unwavering commitment to help creators turn imagination into reality through sound and vision. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow.

 Lucie Caswell (FAC CEO) said:
“We are very excited to work with Roland and the partnership echoes what we are all about – a passion for music making and music makers.  This great collaboration opens access to top quality kit and professionals, alongside insights from the best and a real dialogue between music creation and music innovation.  Roland’s prioritization of the artist community makes this partnership an obvious and positive fit for our community”.

Brian Alli (Roland Corporation Vice President of Key Influencers and Business Development) said:
"The Roland team is thrilled to begin our official partnership with the Featured Artist Coalition. Roland's ‘artist first’ philosophy synchronises seamlessly with the FAC’s ethos and remit as the community for artists, by artists, at the heart of the music industry. With Roland artist relations centers and team members located in London, Berlin, Tokyo, Vancouver, Toronto, Los Angeles and Nashville, Roland is uniquely poised to advocate for the FAC’s ever-growing roster of talented artists all over the world and cater to what's most important to them."

Jamie Franklin (Roland Europe Group Artist Relations Manager) said:
“As we continue to expand our artist and industry relationships from our new office at Metropolis Studios in London, this relationship with FAC is the perfect conduit for us to better communicate within the artist community. We are already working closely to develop workshops and events for the benefit of FAC members, and the coming year will no doubt be an exciting one for us all.”