The Chemical Brothers and Formula 1 create fastest remix of all time in brand collaboration

07 March 2019 - Press release

Three second track, WGTT15000BPM F1 NEEEUM MIX, matches BPM to RPM of an F1 car to become the sport’s new sonic identity
Full track ‘We’ve Got To Try’, accompanied by F1 inspired music video, is sound of the 2019 season - taken from new album ‘No Geography’
Listen here and watch preview here

 

The Chemical Brothers have launched the fastest remix of all time, entitled ‘WGTT15000BPM F1 NEEEUM MIX’, to mark a unique brand collaboration with Formula 1® and launch the 2019 season.
 
The partnership, managed by Globe, tasks The Chemical Brothers, famous the world over for pushing machines and technology to their limits via their music, to transform a brand-new track into the iconic sound of an F1 car roaring past at high speed. ‘We’ve Got To Try’, from the forthcoming new album ‘No Geography’, is broken down, re-engineered and accelerated to 15,000 beats per minute (BPM) to reflect the 15,000 revs per minute (RPM) that today’s hyper-complex F1 cars are capable of reaching.
 
‘WGTT15000BPM F1 NEEEUM MIX’ is the result of that experiment and amounts to the fastest remix of all time — an appropriate claim for F1®, the pinnacle of motorsport.
 
NEEEEEEEEUM.

At three seconds long, NEEEUM is the new global sonic identity for F1 and ‘We’ve Got To Try’ is the sound of the F1 2019 season.

To further reflect a sport in which every second counts, the remix is accompanied by a film that shows a dog behind the wheel of an F1 car and commandeering a rocket into space. Tomorrow, with the release of the full ‘We’ve Got To Try’ track, the Chemical Brothers will reveal their music video which tells a tale of heroic canine ‘Girl the Dog’ and her mission to complete the impossible, Commissioned by Globe/Virgin EMI, directed by Ninian Doff and produced by Pulse Films.
 
Ellie Norman, Director of Marketing & Communications of F1, said of the partnership: “As pioneering sound engineers, with music to match the speed and intensity of F1, there’s nobody better for us to partner with than The Chemical Brothers.”

Sarah Desmond, SVP Strategic Marketing & Partnerships at Globe, commented: “We have produced an exciting & innovative project and a world first. We are proud to have helped deliver this collaboration between The Chemical Brothers and Formula 1. It is a great example of how a team effort between our sync and partnership departments can deliver excellent work.”

The Chemical Brothers are long-standing fans of the sport and have performed at multiple F1 events over the years; the collaboration continues the band’s incredible track record of innovation such as the creation of the music at the Velodrome in the 2012 Olympics.

“The engineering challenge of creating the fastest remix intrigued us as F1 fans and music producers,” said Tom Rowlands of The Chemical Brothers. “It’s exciting to hear our music in the context of F1. The speed and intensity of F1 is a nice reflection of our music and live shows.”

More than a creative agency within a record company, Globe go beyond being just music specialists. The team boast experience and expertise in brand partnerships, creative production and sync. This helps them to broker and deliver some of the most impactful and creative music activations in the industry.

Globe worked in collaboration with Wieden+Kennedy who developed the concept of creating a soundtrack to best reflect the speed and intensity of the sport.

‘We’ve Got to Try’ will be available globally tomorrow and is from the band’s forthcoming album ‘No Geography’ available on 12th April. You can pre-order it now from here. For more information, please visit here.