The Beatles' Apple Corps Ltd. Announces Tom Greene as New CEO

02 July 2025 - Press release

Today, Apple Corps Ltd. announces the appointment of Tom Greene as Chief Executive Officer, effective September 2025. 

Since 1968, Apple Corps Ltd. has overseen The Beatles’ creative and business interests. During that time The Beatles – John Lennon, Paul McCartney, George Harrison and Ringo Starr – have been a pioneering creative force, bringing the band’s music to billions of fans. Only the third CEO in Apple Corps’ storied history, British executive Tom Greene’s experience and vision perfectly position him to continue that legacy, whilst expanding The Beatles’ creative horizons.

Greene has previously fulfilled operating roles for the Harry Potter franchise, including stints running both Pottermore Publishing and Wizarding World Digital, a joint venture between Warner Bros and Pottermore. At the time he left Wizarding World Digital, the Harry Potter Fan Club had grown to over 50 million members, supported by immersive digital experiences, daily content publishing and an innovative ecommerce offering. He remains on the board of Pottermore. 

Greene is currently the COO of BLAST, a competitive entertainment company working with the biggest video game developers and publishers in the world on the production, commercialisation and audience growth of their esports programmes. BLAST has grown twenty-fold during his time at the company, opening offices in London, Copenhagen, Berlin, New York and Mumbai. He will remain on the board of BLAST. 

Paul McCartney, Ringo Starr, Olivia Harrison and Sean Ono Lennon say: “We are thrilled to welcome Tom Greene as CEO. We have a lot of exciting plans and Tom’s experience and vision make him the perfect person to join us in making it all happen.”

Tom Greene says: “It is a huge honour to lead Apple Corps into this new phase of its history. Like so many people around the world, I grew up in a household obsessed with The Beatles and their music. At a time when the world might need more of The Beatles’ spirit, there are so many new and innovative ways to bring their unique magic to all generations of fans. I cannot wait to get started.”

Greene’s appointment comes at a time when The Beatles’ profound impact on popular culture across the generations burns as brightly as ever. Apple Corps’ innovative music initiatives include acclaimed Special Edition releases for several Beatles albums, including Sgt. Pepper’s Lonely Hearts Club Band, The Beatles (‘White Album’), Abbey Road, Let It Be, and Revolver. The Beatles’ 2023 international hit single “Now And Then” reached Number One in the UK singles charts and garnered the band’s latest GRAMMY win and a BRIT Award nomination. The band's influence in the world of film and documentary has also continued unabated, with Peter Jackson’s 2021 “Get Back” redefining the landscape of modern music documentary and longform storytelling, sweeping the Emmys’ documentary categories with five awards. Last year, Apple Corps and Disney+ released David Tedeschi and Martin Scorsese's new ‘Beatles ‘64’ documentary and a lovingly restored version of Michael Lindsay-Hogg’s ‘Let It Be’. 

Looking ahead, an eagerly anticipated four-film Beatles cinematic event is set for release in April 2028 through Sony Pictures Entertainment and Neal Street Productions. Directed by Sam Mendes, written by Jez Butterworth, Jack Thorne and Peter Straughan, and starring Harris Dickinson (John Lennon), Barry Keoghan (Ringo Starr), Paul Mescal (Paul McCartney) and Joseph Quinn (George Harrison), the project marks the first time Apple Corps Ltd. and The Beatles have granted full life story and music rights for scripted film.