Ted Baker presents Street Party Sessions

Kicking off Autumn Winter with Street Party Sessions, Ted Baker collaborates with Eleven Studio to present an immersive, digital-first series of performances by British musicians - Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley. 

As part of a wider initiative to support individuals across the sector, from emerging talent to established artists and those behind the scenes, this is an industry-led celebration of live music’s long-awaited return. 

Championing British culture and heritage, Ted Baker brings people back together through music and fashion; showcasing its new Autumn Winter ‘21 collections across a diverse cast of musicians and performers. 

Street Party Sessions reimagines the excitement of the stage under spotlight, celebrating the cultural cornerstones we’ve lived without for too long. Filmed at London’s iconic Printworks, each two-song session presents a unique and unexpected interpretation of the classic street party. From Jungle’s mysterious bus stop performance, to Little Simz’ impromptu pier party; sets are built on a backdrop of film, colour, props and dance concepted collaboratively with the artists to reference British cultural touchpoints that align with their personal or musical identity. 

STREET PARTY SESSIONS SETLIST

30th September - Jungle: Sunrise Club 

7th October - Joy Crookes: Beats in Bloom

14th October - Little Simz: Breaking Waves

21st October - Bastille: Multi-story Mix

28th October - Alicai Harley: Good Vibes Only

With a team of visionaries behind the scenes, the series is brought to life by the creative expertise of Director Edie Amos, DOP Natasha Duursma, Stylist Harry Lambert, Makeup Artist Andrew Gallimore and Hair Stylist Lyndell Mansfield. 

Central to Street Party Sessions is the brand’s partnership with gender equality initiative Keychange, and support for underrepresented UK artists and innovators. Through sponsoring the Keychange programme, Ted Baker champions emerging women and gender minority artists and innovators from Keychange’s talent development programme, offering store space for live shows and allowing upcoming talent to share their stories with new, wider audiences. 

The series will be broadcast across the brand’s digital channels over five consecutive weeks starting Thursday 30th September 2021; forming part of a wider brand innovation strategy across TikTok, YouTube, Animal Crossing and more.  
 

Niamh Byrne, Founder & Astrid Ferguson, Director of Eleven Studio
“Having worked closely with artists for decades, it’s a natural transition for us at Eleven to develop a new studio to work with brands with our first project for Ted Baker. We are excited that brands are open to push new boundaries and take creative leaps and that ties in nicely to what we do. When you have the right combination of people, this is where the magic happens.”

Jennifer Roebuck, Chief Customer Officer - Ted Baker
“Street Party Sessions provides a strategic opportunity to occupy the cultural space in a way that we hope will change brand perceptions, engage new audiences and remind our loyal and brand-curious customers why they love Ted Baker.”

Gail Dobinson, Director of Marketing - Ted Baker 
“Music is such a powerful medium and has in many ways kept us sane and inspired throughout the last year. With Street Party Sessions, we want to celebrate that sentiment whilst bringing music to our audience in our own unique way, collaborating with homegrown talent to offer a truly immersive and digitally-driven experience across all our channels.”

Anthony Cuthbertson, Global Creative Director - Ted Baker
“Autumn Winter ‘21 at Ted Baker is a celebration of our cities coming back to life. With this campaign, we showcase the new-season wardrobe across a diverse group of creators, expressing the versatility and fluidity of our collections and amplifying the brand to new audiences.”

Jungle 
“Massive thanks to Ted Baker for having us on this campaign. It was super fun to be back on stage again.”

Joy Crookes 
“Collaborating with Ted Baker across the creative for this performance was really special. Live performances are something we’ve all missed, so it felt amazing to be back on stage and bring this performance to life with such a legendary brand.”

Little Simz 
“It’s great to be involved and to play songs I’ve never played live before, after such a long time. The idea of a street party and the vibe feels really nostalgic, so it’s cool to bring it into this time.”

Bastille 
“It’s great to be part of this campaign with so many brilliant artists that we admire. We loved that Ted Baker wanted to support artists after such a difficult couple of years for the arts, and bring the worlds of music, fashion and British culture into a big collaborative mix. We had a great time doing it and got to work with dancers and a whole load of creatives for the first time. Shout out to Edie, Tasha and Eleven Agency for getting us involved.”

Alicai Harley 
“I was extremely honoured to be asked by Ted Baker to be part of such an amazing campaign and to be performing live after such a very long and challenging year. It was like a breath of fresh air.”

Edie Amos, Director
“This project was one of the most collaborative I’ve ever worked on and was a true testament to what is possible when you bring so many talented people together. Our movement directors, dancers, lighting, camera and set teams were all flawless. Working with Nick Gray and Tasha Duursma to fuse the live event, film and fashion worlds in a way none of us had ever done before was a real privilege and we’re so excited to share what we’ve made!”

Natasha Duursma, Director of Photography
“Collaborating with creatives from fashion, live events, music and film made this project really exciting. Working with amazing people from across these industries gave the project a unique perspective that we captured with the best crew!”