TCAT makes two senior appointments in new roles to drive strategy implementation and growth

24 August 2023 - Press release

 

Software platform TCAT Ltd ("TCAT"), a leading innovator in music copyright protection and rights management which is a subsidiary of One Media (AIM: OMIP), announces the appointment of two senior executives to its leadership team in the newly created positions of Head of Sales and Head of Marketing.

Harry Lawrence takes up the position of Head of Sales at TCAT, bringing 10 years of experience in business development, partnerships and sales. Harry joins from Lickd Ltd, the commercial music licensing platform for social creators and the metaverse, where he was Music Licensing and Label Partnerships Manager, responsible for fostering partnerships which resulted in an expansion of Lickd's commercial music track offering and collaborations with over 10,000 rightsholders. Prior to Lickd, Harry was New Business and Digital Licensing Assistant at Universal Music Publishing Group. 

Donna Kei joins as the new Head of Marketing. With a career spanning over 10 years in the technology, music, and entertainment sectors, Donna's most recent role was Lead of Marketing Music EMEA at Netflix and she previously worked at Universal Music Publishing Group, with a focus on licensing and strategic partnerships. She brings to TCAT expertise in music rights marketing, strategic partnerships and music licensing, as well as sales experience which will underpin the  development and implementation of a goals-oriented marketing strategy for the software product suite.

The new appointments will report into TCAT CEO, Nick Stewart, and will collaborate closely to devise and execute effective, complementary sales and marketing campaigns to expand TCAT's client and partnership base with the aim of enhancing its global presence, promoting its innovative solutions among a diverse audience and, ultimately, driving growth.

Nick Stewart, CEO of TCAT, said: "Harry and Donna's combined expertise and proven track records will be invaluable to TCAT as we continue on our mission of empowering music protection on a global scale. Their addition to the senior leadership team significantly bolsters our ongoing commitment to delivering cutting-edge technological solutions to our existing and new clients."

Michael Infante, CEO of One Media, said: "It is a testament to the impact that TCAT has had on the music industry, as well as the strength of its potential, that the business is attracting senior talent like Donna and Harry. We have a clear set of objectives for the business, underpinned by a strong pipeline of products and potential revenue opportunities, which the addition of these important new appointments will support the achievement of."

The proprietary suite of TCAT software products has been designed by its in-house team of technology experts to provide tailored solutions to music rights holders (including One Media) and the creative community arising from music copyright infringement and loss of due income through the illegal activities of others. TCAT is dedicated to protecting creative endeavours, optimising revenue streams from copyrights and solving the challenges posed to the music industry by piracy and unauthorised content sharing. The innovative suite of TCAT products and services, comprising TCAT Protect, TCAT Sentinel and TCAT Insight, enables it to meet the needs of rights holders and artists within the evolving music industry landscape.