TaP Music proudly welcome multi-platinum international award-winning artist Loreen to roster

29 September 2023 - Press release

TaP Music (Lana Del Rey, Ellie Goulding, Dermot Kennedy, Leigh Anne Pinnock, Christine and the Queens, Mabel, Caroline Polachek) proudly announce the signing of multi-platinum international award-winning artist Loreen to their music management roster. She is signed by Universal Sweden, and Polydor in the UK. 

Loreen will be managed by Tony Beard, alongside co-founders Ben Mawson and Ed Millett. 

Speaking on the signing, TaP Music said: "We are beyond excited to be working with Loreen. The world saw her mind-blowing performance at Eurovision, but there is so much more to come. The new music has got us itching to get started and we believe Loreen's vocal, writing and performance talent deserves a truly world stage. We hope to be part of that journey for a long time to come"

Loreen said: "I am very excited at working with people that I feel love creativity and music so much and who I vibe with on such a deep level."

With 13 million monthly Spotify listeners, Loreen has had an array of critical and commercial success, with her recent single 'Tattoo' reaching #1 in 19 countries. In addition to this, it reached #1 on the French radio airplay chart for 5 consecutive weeks, peaked at #5 on the Global Spotify chart, #15 on the Billboard chart, and #2 in the UK Official Singles Chart. It remained in the UK Official Singles chart for 9 weeks after it notably enshrined her as the first woman - and only the second person ever - to win the Eurovision Song Contest twice.

The song has garnered over half-a-billion streams across all platforms and Loreen has since covered Rolling Stone UK, Marie Claire UK, and The Guardian G2. She was also awarded the coveted Pride Icon Award at the Attitude Pride Awards 2023 and performed at Mighty Hoopla as well as on the season finale of Germany's Next Top Model.

Loreen is set to embark on a sold-out UK & European tour this winter, kicking off in Dublin on 7 November with shows in Glasgow on 8 November, and London's Electric Brixton on 10 November with a further 15 stops across Europe before wrapping on 5 December in Paris, France.