SWEAT Launch NEW VIRTUAL REALITY CLUB Feat. Lynks Afrikka, PVA, Jessica Winter, Lunch Money Life + Many More29 June 2020 - Press release
South London band Sweat unveil their new online venue ‘SweatNet’, with an immersive hologram performance of new track ‘Drink Drive:’. The space, built and coded from scratch by the band from their flat in Peckham during lockdown, will also play host to a series of specially curated events focussed on the DIY experimental pop and electronic music scene, providing artists including Nuha Ruby Ra, Lunch Money Life, Lynks Afrikka, Jessica Winter and PVA with a truly unique opportunity to perform ‘live’ via hologram and giving fans perhaps the most immersive and technologically advanced alternative to live music seen so far during lockdown.
All events will be free but Sweat ask that users support independent venues by donating via the link to #saveourvenues within the club. In addition to this, the profits from Sweat’s first run of merch sales will be donated to Black Lives Matter.
SweatNet was designed by the band, drawing on a font created by graphic designer and typographer Sol Chadwick, the intricacy of their logo and even full letters echoed throughout the space in elegant wrought iron work.
The track featured in the club initially is ‘Drink Drive:’, a song about theft of a digitally corrupted identity, themes which are perfectly echoed in the club’s post-apocalyptic, faded glamour aesthetic. The track is available for fans to buy off Bandcamp.
In order to recreate as much of the experience of going to a gig as possible, Sweat have also added a live chat function into the space, which works during the performance, as well as a merch stall where ‘Drink Drive:’ and all performing artists’ merch will be available, alongside exclusive new handprinted PVC tote bags and T-Shirts.
Entrance to SweatNet is via the band’s website HERE.
The line-up for each event will be revealed weekly.
The full list of artists is:
Haich Ber Na
Lunch Money Life
Nuha Ruby Ra