Stromae's Mosaert label signs deal with Warner Chappell Music27 July 2022 - Press release
News Comes As Stromae Releases 'Mon Amour', A New Collaboration With Camila Cabello
Stromae is one of the world's highest profile artists who has sold more than five million albums and generated around 6.5 billion streams worldwide. He has received countless awards, including four Victoires de la Musique, four NRJ Awards and one MTV Award.
Mosaert is run by Stromae alongside his wife Coralie Barbier, who is Creative Director and Fashion Designer; and his brother Luc Van Haver, who is Executive and Creative Director. Mosaert was founded in 2009 as a way of enabling Stromae to maintain greater artistic independence in his career.
The label oversees all aspects of his work, from songwriting to production, visuals to videos. It is renowned for its creative excellence and become involved in producing videos for international artists such as Billie Eilish, Dua Lipa and Orelsan. Mosaert even runs its own fashion line, with collections made from sustainable fabrics and presenting a colourful, graphic look.
The agreement will see Warner Chappell Music, outside Belgium, represent Stromae's catalogue including his writer's shares of his multi-Platinum selling albums Cheese, Racine carrée and Multitude, containing hits such as 'Alors on Danse', 'L'enfer', 'Formidable', 'Papaoutai'.
The deal also covers 'Mon amour', Stromae's new single featuring Camila Cabello, released globally today by Mosaert and Universal Music. The publisher will also represent Stromae's composer share on a number of hits written for Francophone stars such as Bigflo & Oli and Orelsan.
The news also comes as Stromae appears at a number of European festivals this summer and ahead of his latest worldwide tour, which kicks off in October.
Stromae says: "Mosaert and I are really thrilled to be joining Warner Chappell Music. This partnership will amplify our vision and help us to reach new possibilities. I'm looking forward to working together!"
Guy Moot, Co-Chair and CEO of Warner Chappell Music, adds: "Stromae has consistently been one of the most exciting Francophone artists over the last 15 years. His innovative approach has always put a stylistic vision at the heart of how he presents himself, and that's helped him influence and shape wider culture. So this is a really important deal for us and we can't wait to get work worldwide promoting his songs."
Matthieu Tessier, Managing Director, Warner Chappell Music France, concludes: "Stromae is a complete artist, whose unique creativity is expressed not just musically, but through his image and public appearances, his use of social media, creative video direction and even through his fashion design. I'm so excited to start working with such an inspiring talent who has influenced artists and songwriters around the world, and to start collaborating with Mosaert's team. Representing one of the most important modern French language songbooks is a huge privilege for all of us at Warner Chappell Music and our different teams from around the world pulled together to get this deal done."