Stormzy and Amazon Music's +44 present The This Is What I Mean House

19 November 2022 - Press release

STORMZY AND AMAZON MUSIC'S +44 PRESENT THE THIS IS WHAT I MEAN HOUSE - A FREE TO ATTEND THREE DAY POP UP THEMED AROUND STORMZY'S NEW ALBUM, FEATURING PERFORMANCES, LIVE CONVERSATIONS WITH STORMZY, IMMERSIVE LISTENING EXPERIENCES AND MORE

 

Amazon Music have today announced Stormzy and Amazon Music's +44 present TheThis Is What I Mean House - a collaboration with Stormzy kicking off later this month themed around the release of his upcoming third album This Is What I Mean, being released via 0207 Def Jam on 25th November.

The This Is What I Mean House will see Stormzy and Amazon Music host a free to attend three-day pop-up space in London's Regent Street from 25thth-27th November, featuring live conversations with Stormzy, performances, a merch shop and an immersive listening experience for fans. Ticketholders will be able to hear Stormzy talk about the making of his new album during a special live conversation alongside other contributors, watch an exclusive performance of 'Holy Spirit' which features on Stormzy's new album, plus much more. 

This Is What I Mean is a creative pivot point for Stormzy and his most musically intricate endeavour to date.  The immersive listening experience will be a unique opportunity for fans to hear the album as it was intended to be heard, in its full form and without distraction, alongside Stormzy's Amazon Original Orchestral version of 'Firebabe'. The multipurpose space will provide an opportunity for fans to immerse themselves in the music through the one of a kind listening room, delve into the process of the album making journey with never heard before early demos of the songs on the album, along with live talks and performances. For ticket information visit here - https://stormzy.lnk.to/tiwimhouse

Laura Lukanz, Amazon Music's Head of Music Industry, UK, Australia & New Zealand said: "We're absolutely thrilled to be working with Stormzy to celebrate the release of his new album in a really creative way and to be able to bring Stormzy even closer to his fans via this collaboration." 

"There is wealth of content for everyone to enjoy - from learning about the making of Stormzy's album, to immersing yourself in the music in the one of a kind listening room."

This news follows on from last week's announcement when Amazon Music revealed that Stormzy is among the artists to release brand-new Amazon Original tracks for the Christmas season, available exclusively on Amazon Music.  Stormzy's Amazon Original Orchestral version of 'Firebabe' featuring Jacob Collier and Debbie, recorded at the iconic Abbey Road Studios, is available to listen to here.

+44 is Amazon Music's flagship Black music playlist brand and exists as a space to celebrate and amplify Black music genres, the artists that make the music, as well as the culture behind it.  It connects audiences to the artists they love via original content, livestreams and exclusive access.  It has expanded into genre specific playlists including +44 AFRO, +44 RAP, +44 R&B and +44 FLOW alongside the +44 Podcast and sponsorships such as Rampage's stage at Notting Hill Carnival. Each week in the +44 Podcast, Zeze Millz and Sideman are joined by some of the biggest names in Black music, sports, film, TV and culture, tackling some of the hottest issues of the week - from the biggest stories to hit the news agenda - to the latest releases across music, film or fashion. The +44 podcast and Instagram account provide a platform for guests to add their voices to the latest cultural debates, and to join the hosting duo as they celebrate Black culture in the UK.