SourceAudio Announces Long-Term AI Dataset Licensing Partnership with Native Instruments

09 January 2026 - Press release

Fully cleared audio dataset will advance next-generation creative tools for musicians

 

SourceAudio, the music industry's most widely adopted sync platform and leading music-rights platform for large-scale AI dataset licensing, today announced a new long-term partnership with Native Instruments, a global leader in music production software and hardware. Through the partnership, SourceAudio will provide Native Instruments with access to a fully cleared audio dataset to support ongoing research and product innovation, enabling new ways for musicians, producers, and composers to work more efficiently, stay in creative flow, and maintain full artistic control. 

For nearly three decades, Native Instruments has earned the trust of artists, composers, and producers through industry-defining instruments, effects, and plugins used across all major DAWs. SourceAudio's curated, rights-cleared dataset will support behind-the-scenes improvements across Native Instruments' product portfolio, helping the company explore new approaches to sound discovery, workflow navigation, and creative assistance. These advances are designed to remove technical barriers, simplify complex tasks, and allow musicians to focus more time and energy on making music.

"Native Instruments is one of the most impactful and respected music technology companies in our industry," said Drew Silverstein, President, Head of AI Strategy at SourceAudio. "The belief that technology should empower human creators and not replace them is one we're deeply aligned on, and through this partnership, we'll be supporting Native Instruments' long-term innovation efforts, and helping them deliver industry-leading tools and technologies to musicians who rely on them every day."

"Native Instruments has a long history of applying advanced technology in service of musicians and their creative process," said Andy Sarroff, Head of Applied AI at Native Instruments. "Access to SourceAudio's fully cleared dataset allows us to responsibly accelerate our research and refine the technologies behind our instruments and effects. The goal is simple: remove obstacles to the creative flow, preserve artistic control, and give musicians better tools to shape their own sound."

Native Instruments joins a fast-growing group of music and non-music technology companies who have taken advantage of SourceAudio's AI music dataset licensing marketplace. Launched in May 2025, the marketplace aggregates more than 14 million opted-in songs from its network of over 3,000 music catalogs, including independent labels and premium-quality production music libraries, to deliver diverse, high-quality datasets tailored to real-world commercial use cases. Deals are already in place with ElevenLabs, Music AI, Musical AI, Wondera, and more – and are approaching $10 million in incremental revenue in 2025, providing new annual recurring payments to the artists, labels, and publishers who opted in. This has established an entirely new and promising stream of licensing revenue that properly values music while enabling rapid technological innovation.

 

To learn more about SourceAudio, visit sourceaudio.com.

To learn more about Native Instruments, visit native-instruments.com.