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Soundvault secures Sony/ATV deal for EMI Production Music



SoundVault, the online music rights management company, is delighted to announce a global partnership with Sony/ATV’s EMI Production Music, covering sync licensing for content creators on YouTube.

SoundVault’s secure sync platform offers tens of thousands of the highest quality songs, pre-cleared online, to YouTube video makers and the user generated content sector where millions of content creators and influencers are generating a new revenue stream in sync for rights owners.

The new deal with Sony/ATV involves EMI Production Music and will see the catalogue represented in the SoundVault sync platform, which provides YouTubers, content creators and influencers instant access to pre-cleared music. This guarantees revenues for rights holders, such as artists, publishers and record labels.

Alex Black, Global Director of EMI Production Music said: “Enabling easy sync access to our incredible catalogue of Production Music for the new breed of video creatives has long been a target for EMI Production Music. We’ve been impressed with SoundVault’s vision for management of sync rights in the UGC community and are looking forward to see how their technology enhances the licensing process for rights owners and video creators alike.”

Graham Gabie, CEO of SoundVault commented: “SoundVault is proud to find a partner in Sony/ATV who shares our values. Protecting artists and writers’ rights online and opening up new revenue streams in licensing is our aim. We are now bringing solutions into the marketplace so that YouTubers and Channels can license the music they’ve been searching for, and all rights holders are paid accurately.”

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