Soundstripe Brings Industry-First Interactive Smart Assistant to Music Search

25 June 2025 - Press release

 

Thanks to Supe, Soundstripe’s just-launched AI search assistant, the first of its kind, creatives can now find the right track for every project faster. Shorthand for music supervisor—the expert whose comprehensive musical knowledge gets projects over the finish line—this new feature joins an entire AI-powered toolkit, including AI Song Editing, right in the platform. It furthers Soundstripe’s vision to unite world-class music by real artists with powerful tools to find, customize, and license it, making content creation easier for everyone from in-house and agency creatives to freelancers, filmmakers, and influencers. 

An interactive assistant users can chat with in natural language, Supe continuously refines results in response. It’s multimodal, meaning users can upload a simple text prompt, an entire creative brief, or still images that capture the feel of what they’re looking for. 

“Our customers consistently tell us how hard it is to describe precisely what they want to hear when they’re working furiously on a project, but Supe is specifically tailored to help you find exactly what you want,” says Trevor Hinesley, Co-Founder and CTO of Soundstripe. “Supe works like an experienced music supervisor who has an encyclopedic knowledge of music, who can ask the right questions, and who can find the perfect vibe and sound fast. We’ve been testing this agent with a subset of our customers to refine its capabilities, and it’s already proved that it helps creatives discover exactly the right song, even when they might not know how to articulate that from the outset.”

This process is simple and resolves a major bottleneck for creatives, the extensive time it takes to find that one perfect track—a problem cited by 70% of agency and freelance creators according to a recent Soundstripe survey. Supe acts as a knowledgeable partner that instantly and dynamically returns results from Soundstripe’s wide-ranging catalog of over 50,000 tracks by Grammy-winning musicians. It does more than respond to one-and-done prompts; it asks astute questions designed to serve users more nuanced results. If the results aren’t quite there, creatives can refine things conversationally—“Can you slow it down?” “More piano, please!” or “I like this track but need something without vocals.”—and get to the best track in a fraction of the time.

This new AI search assistant is the latest in an expanding toolkit of AI-powered features and capabilities, all designed to make it easier and more inspiring to find, customize, and license music. AI has long played a key role in Soundstripe’s search, tagging fresh tracks with rich metadata to surface better results and letting users discover similar songs at the click of a button. Once users find a track they love, they can use Soundstripe’s pioneering AI Song Editing tool to cut or extend it to the perfect length in seconds. There’s evidence that these creatives are striking musical gold: those who use AI Song Editing download 200% more tracks and come back to Soundstripe 200% more than those who don't. 

Now, thanks to more intuitive, interactive search, that workflow is even more streamlined. “Our community is using our AI tools and finding them extremely helpful, we’ve discovered," reflects Hinesley. “They want music made by real artists, but find that AI has an important role to play in making music discovery, customization, and licensing easy. The combination of human expression and AI efficiency is the real sweet spot for creatives.”