Soundrop Partners with TIDAL to Expand Distribution

 

Soundrop is now distributing to TIDAL, allowing them to participate in TIDAL’s fan-centered royalty model. In addition to getting Soundrop artists’ music to TIDAL, Soundrop is working closely with the artist-centered streaming service to develop new opportunities for artists. 

 

“TIDAL has been one of our most requested distribution partners. On top of that, TIDAL has made some industry-leading commitments to its artist-founded roots. One big one: It’s launched a fan-centric payment model that will serve Soundrop artists well,” explains Gabe Herring, Soundrop’s Director of Business Development. “We are excited to work with a streaming service that is both popular with our creator community and that shares our passion for supporting artists.”

 

Rather than aggregating payouts, TIDAL will directly connect usage and royalties from individual listens by HiFi Plus users. TIDAL’s Fan-Centered Royalties contrast sharply with the pro-rata system that pays artists according to their relative popularity. A fan-centered approach stands to benefit niche artists with dedicated followings, the kind of creator Soundrop was made for. “We work with a lot of constant creators, especially those who’ve gathered a community on a specific platform but who need music distribution to supplement what they’re already up to,” explains Herring. “We make sure our artists are getting their content to as many possible fans as possible, wherever they listen.”

 

Soundrop artists are psyched to get their tracks to TIDAL, including those from the video game music world, one of the many creator communities Soundrop serves. “A lot of people have been asking for it, and now it’s finally happening!” enthused Qumu, a video game-inspired music creator whose YouTube channel boasts more than 230K subscribers. “Gotta love Soundrop for making it happen, and for all the amazing stuff they do for the video game music community in general.”

 

Record label and influencer Trap Music Now, who runs a YouTube channel with more than 3.7 million subscribers, says: “TIDAL gives our artists and producers a high fidelity platform to garner a larger audience and more exposure. With Soundrop and TIDAL, Trap Music Now is able to offer artists an unparalleled edge in marketing their content to new fans in new ways.”

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