Sound Royalties Supports Long-Term Relationship with Too Lost Through Capital Raises in Excess of $5M

27 July 2022 - Press release

 

Sound Royalties, the preeminent music financing experts, have provided $3.7M in funding to Too Lost, an independent music publishing and distribution company serving more than 75,000 artists and labels. This comes on the heels of previous fundings from Sound Royalties, in which Too Lost has raised capital totaling $5.3M. 

A longtime recipient of customized financing from Sound Royalties, Too Lost will use this capital to help fund its next phase of growth in several areas. The company plans to scale internal staff and operations, expand its portfolio through catalog acquisition, support several marketing initiatives, and continue building robust technology solutions for independent artists and labels. 

"Too Lost is an organization whose mission to empower and protect artists, performers, producers, and songwriters aligns perfectly with ours," notes Michael Bizenov, president of Sound Royalties. "Beyond creatives, we also strive to support the greater music ecosystem, and thereby the organizations that work with them. Sound Royalties and Too Lost exist to help music creatives propel their careers."

The two companies are also teaming up to offer royalty advances for independent artists through the Too Lost platform.

"This is a great opportunity to highlight our larger business relationships. In raising this capital, Sound Royalties has enabled us to retain full equity of our company while we continue building our catalog and operations - similar to how an artist would retain their masters when doing a deal with Too Lost and Sound Royalties," says Gregory Hirschhorn, CEO of Too Lost. "We are now more than ready to continue enhancing our technology and SaaS solutions for independent music creators."

Founded in 2014, Sound Royalties pioneered artist-friendly royalty advances that allow music creatives to fund their career without giving up their ownership of their music. Its unique business model was designed to slash the traditional 100% recoupment structure, and instead enable creatives to receive ongoing royalty cash flow during the term of their advance. The company also provides tour financing, catalog sales support, bridge financing, and royalty stream evaluations.

"While traditional funding or financing methods like taking on investors or using a bank can make a lot of sense for some, the music industry has a life of its own," comments Alex Heiche, CEO of Sound Royalties. "To analyze and predict the revenue and cash flow of royalty streams takes strategic and precise calculations, something Sound Royalties is well-suited for given our deep expertise in this area. We are thrilled about our ongoing relationship with Too Lost and will continue to bolster their growth in any way we can."