Sony Music Publishing Promotes Pixie Pickering to VP Creative & Writer Services, Co-Head of Sync

17 July 2025 - Press release

Today Sony Music Publishing announced the promotion of Sarah ‘Pixie’ Pickering to Vice President, Creative & Writer Services, Co-Head of Sync, effective immediately. Based out of SMP’s London office, Pickering will continue to report to Sony Music Publishing’s Co-Managing Director UK Tim Major and President & Co-Managing Director UK, SVP International David Ventura.

In this elevated position, Pixie will continue to co-lead Sony Music Publishing UK’s Sync division, implementing creative strategies to grow opportunities for SMP’s UK and global roster across all media.  She will also take on new responsibilities to advance creative activity for SMP songwriters and catalogs across the Sony ecosystem, working in close collaboration with Sony’s sister companies to fuel synergies.

Pixie Pickering said, “I am delighted to work even closer with our incredible roster of songwriters, creating new opportunities beyond the traditional sync model.  The One Sony initiative is something that I've felt passionate about for a long time and am thrilled to be able to work towards new and exciting innovative ventures in this space.”

Tim Major, Co-Managing Director, Sony Music Publishing UK said, “We are very excited to promote Pixie into a role that puts her even closer to our songwriters and even more at the centre of our mission to create opportunities for them, both inside and outside of the Sony ecosystem. I couldn't think of anyone more perfect to take this to another level. We know that Pixie will bring her trademark energy, positivity and flair to this challenge and have no doubt that she will continue to shine in this role.”

President & Co-Managing Director UK, SVP International, Sony Music Publishing, David Ventura said, “One Sony initiatives are central to our ethos, being the only music company in the world with such a wide scope of activity across movies, gaming, hardware and, of course, music.  The creation of this expanded role represents a pivotal time for SMP, and is a natural progression for Pixie, who has co-run the UK sync team consistently with excellence.  With new initiatives growing exponentially across the business, Pixie’s expanded focus presents a great opportunity for our songwriters."

Throughout her time at the company, Pixie has played as integral role in the growing sync success of SMP UK’s roster, co-leading an exceptional team and establishing strong relationships with sync clients and songwriters alike. Pickering first joined EMI Production Music in 2009 as a music consultant, and in 2012 she relocated to London to manage the production music sales team following the company’s merger with EMI. She later transitioned into commercial sync at SMP (then Sony/ATV), and in 2020, she was elevated to Vice President, Creative, taking on a leadership role co-heading the UK sync team alongside Chris Jones, Vice President, Licensing.