Sentric launches Songwriter Accelerator Programme12 August 2019 - Press release
Initiative will benefit 20 new artists every year
Sentric Music Group has launched its Songwriter Accelerator Programme – a pro-active initiative designed to empower and support the next generation of music makers.
The first iteration of the programme will start on August 28 and see five artists take part in hands-on masterclasses and guidance sessions, as well as receiving continued mentored support.
Sentric will create and facilitate further writing opportunities for selected artists, with the opportunity to secure funding for recording, mastering and delivery of the final product.
A new programme will run each quarter, benefitting 20 songwriters over the course of a year. Each will be genre-specific and tailored for the chosen group of artists.
The songwriters chosen for the inaugural programme are Roman Lewis, Kris Platt (Blue Americans), Charlotte Carpenter, Jennifer Keller (Astræea) and Jake Houslby.
The first guest songwriter will be Cattle & Cane’s Joe Hammill.
All of the chosen songwriters are currently on Sentric’s 28-day core service deal.
Sentric Music Group’s Artist Services Manager James Cherry (pictured) said: “Today, Sentric is a publisher for artists at every level, but our new Songwriter Accelerator Programme is specifically designed as a platform for the emerging writers that our company was initially built for – and that we continue to serve alongside some of the world’s greatest music makers. It’s that coming together of new and established writers, as well as our own expertise, technology and infrastructure, that makes the potential of this idea so exciting. Sentric has always been about empowering songwriters. This is another way for us to do just that.”
2018 saw Sentric ink major strategic deals with respected brands IQ Music, Black Rock Publishing and Riptide Music Group, as well as launching its white label publishing platform RightsApp to establish Sentric Music Group.
Founded in 2006, Sentric Music Group has grown rapidly to become a global, award-winning independent publisher. Based in Liverpool and with offices in London, Hamburg, Amsterdam, New York and Los Angeles, it boasts an international infrastructure including direct royalty collection with over 120 global territories. Today, it represents more than a million works.