Sean Adams launches new digital music consultancy and regains full ownership of Drowned in Sound

24 February 2022 - Press release

 

CCCLX is a new digital consultancy from the founder of one of the web’s original music blogs and online communities.

This new music-focused agency will help musicians and creative businesses to develop their digital strategies. This includes but is not limited to, Web3/NFT projects, ideation sessions, creative commissioning, artist A&R services, comms, marketing, and everything in between.

21 years ago Sean Adams launched Drowned in Sound, and he’s been at the forefront of music and technology ever since. Back in the early 2000s, he pioneered a digital singles club which launched the careers of Kaiser Chiefs and Bat for Lashes, to starting a multi-award winning podcast way back in 2005. From playlist partnerships with Spotify (when they were in beta) to being named one of Sunday Times’ 30 Under 30, he has remained at the forefront of the industry and this new-style company, in a continuation of that mindset.

Adams says: “I’ve learnt a great deal over the last two decades and in recent years, helping artists self-release records and managing musicians with a range of major label and commercial partnerships. I’ve become acutely aware that at key moments when shaping a campaign there’s really fundamental challenges in not always knowing which story to tell and the big levers you can pull to tell that tale. Then, further down the track, you can get lost in the fug of it all, and don’t always have the bandwidth or the cartography skills required to chart the best course. Plus sometimes it’s just good to have a sounding board to help develop campaign appropriate ideas.”

After several years overseeing the growth of BBC 6 Music’s social media channels, managing artists such as the acclaimed songwriter & producer The Anchoress, and commissioning digital marketing campaigns for Max Richter, Adams has unique insights into how best to explore the opportunities of new frontiers.

“This is sort of a bolt-on company for as much or as little as people’s projects need,” says Adams. “The name is 360 in Roman Numerals and that can mean anything from the different slices of the modern music industry pie to how much some people’s heads are spinning when trying to innovate or just get the blueprint of a campaign right.”

CCCLX’s first client is Drowned in Sound, the website Adams founded in October 2000, which he has now regained full control of the business. Previously co-owned by Ian Grenfell from Quietus Management (Simply Red, Simple Minds, Suede, etc) and briefly as a joint venture with BSKYB, the site’s buzzing community continues to drive millions of pageviews per month.

CCCLX is exploring new opportunities for the brand and the opportunities of Web3, immersive audio experiences, newsletters, podcasts, and more.

 

For full information and to get in touch visit ccclxmusic.com or follow @studioccclx on Instagram.