RoyFi partners with earthprogram, creating hub for music financing and artist development

12 September 2023 - Press release

 

Artist-first music financing service RoyFi has teamed up with earthprogram, a leading provider of strategic business development solutions for the music industry, to deliver career-propelling services to artists. Through this partnership, artists can apply to access funds via RoyFi directly through the new earthprogram website.

"We discover new artists every day and every artist who comes to us has the same problem–they need funding to grow," explains Jason Jordan, Co-Founder of earthprogram. "We are thrilled to join forces with RoyFi to connect them with access to capital and power sustainable careers."

Having started a hardcore punk label in high school that sold 50,000 physical units prior to their graduation, twin brothers and earthprogram co-founders Jason and Joel Jordan sealed their fate as music industry trailblazers from the start. Following a few years of work–Jason leading A&R for major labels and Joel developing youth culture branding as a designer–the brothers reunited to found earthprogram in 1995. In the years since, Joel also designed and founded Synchtank, a leading global platform for managing, marketing, and licensing music and media assets, rights, and royalties.

Acting as a quasi-record label and consulting business operating within the realms of music distribution, publishing & licensing and business development, earthprogram shares with RoyFi a commitment to teaching artists as they work with them. This alliance creates a consistent through line of support and career development from the beginning of consultancy with earthprogram through capital provision and financial literacy education with RoyFi. 

earthprogram has been instrumental in launching several artists' careers, signing them early and walking along them in early-stage development and distribution. Mike Glaser, earthprogram's lead business development partner and musician's musician, leads the company's day-to-day operations from its studio and office in Flatbush, Brooklyn–utilizing his A&R experience to take artists from creative expression to return on investment.

"The earthprogram approach to working with artists is in perfect alignment with RoyFi's," says Peter Harvey, CEO of RoyFi. "Just as we pull from our team's decades of underwriting experience to set contract terms that result in quick recoupment, earthprogram has a proven track record of setting attainable goals and helping artists smash them."