Revolutionising Direct-to-Fan Ticketing: Music Glue Launches Enhanced Platform Empowering Artists Worldwide

30 April 2025 - Press release

Music Glue, the London-based global e-commerce platform for the music industry, has unveiled a newly enhanced, direct-to-fan ticketing solution. 

Designed specifically with artists in mind, the upgraded platform offers a seamless, powerful, and transparent way for artists to sell tickets directly to fans from a single, integrated store.

With a straightforward 10% booking fee and no hidden or processing charges, Music Glue, which launched in 2007, is used by artists, labels, merchandisers and venues worldwide to sell music, merchandise, tickets and experiences to fans from one customizable store and empowers artists to take control of their online presence and e-commerce. It also allows them to own their data and sell anything, to anyone, anywhere, in any currency, any language and via any device, while owning and managing all customer data collected. It is fully compliant with GDPR standards, which helps artists build stronger, more engaged relationships with their fans.

“Music Glue is built on the belief that artists should be in control of their careers,” said Mark Meharry, Founder & CEO of Music Glue. “We have sold millions of tickets on behalf of artists over the last 18 years and have now launched our fully enhanced one-stop shop that seamlessly upgrades the direct-to-fan ticketing experience and connects artists with fans in the most efficient, transparent, and profitable way possible, while giving them full autonomy over their own data. Whether an artist is playing a 200-cap club or a stadium, our fully upgraded ticketing platform scales with them.”

Key features of Music Glue’s enhanced direct-to-fan ticketing platform include:
- Worldwide ticketing capabilities: From intimate club gigs to international stadium tours.
- High-traffic tech infrastructure: Battle-tested to handle spikes and surges during high-demand presales.
- Fully managed presale service: Music Glue’s expert ticketing team sets up and oversees presales on behalf of artists and their teams.
- 18 years of industry experience: well-known and well respected throughout the music industry
- Album preorder-to-presale access: fans preorder the album to gain access to the ticket presale; a great way to maximise album sales and chart position. Also, a seamless fan experience with no codes and third-party websites.
- Custom-branded artist pages: Maintain brand consistency across the fan journey.
- Sell VIP & Meet & Greet experiences: Increase fan engagement and revenue opportunities.

This direct-to-fan ticketing feature is fully integrated into the newly updated Music Glue e-commerce platform and is available to all customers regardless of the plan they are on (subscription or managed service).

Music Glue continues to champion the artist-first approach, offering a state-of-the-art and robust platform that not only simplifies logistics but maximises income and deepens fan loyalty. Whether artists are emerging acts or an established name, Music Glue provides a groundbreaking, global solution for all artists to take control of their own direct-to-fan ticketing.

For more information, please visit www.musicglue.com